| The Internet, being an indispensable marketing tool | | | | have your company's name, keywords, phrases, etc. |
| influences people's decision while choosing a product | | | | 2) Register and optimize: |
| or service. Negative feedbacks can be a deterrent to | | | | Propagate your brand by registering domains with the |
| successful business online. Quality, informative and | | | | brand/company name as much as possible. Domains |
| positive content posted on the net can save you from | | | | with your brand name may exist, so be creative in |
| negative search engine results pages or SERPS and | | | | choosing names. Register the company's URL with |
| improve your brand reputation. This process is termed | | | | various suffixes namely .net, .biz, .info, etc. Post high |
| as brand reputation management. The positive content | | | | quality, informative, well written and optimized contents |
| can push the high ranking negative results further | | | | like articles, blogs, press releases along with quality |
| down and it can redeem your past glory. | | | | videos, PDF files, etc on your company website and |
| Free brand reputation management tips: | | | | share it with other sharing sites and social media. You |
| 1) Analyze: | | | | can also clarify posts that give negative feedback with |
| Make a formal search about your company to identify | | | | necessary evidences to justify your comment or blog. |
| the negative feedbacks accumulated on various | | | | Post corporate blog links of your company for further |
| forums, blogs and online communities. Use Google | | | | clarification. |
| alerts to get notification regarding the postings which | | | | |