| Modern businesses are too much dependent on | | | | the problem is identified. |
| feedback and media reviews. It creates a reputation | | | | Planning a strategy - Once the details of negative |
| among their potential customers. However, sometimes | | | | feedback and rip-off reports along with their sources |
| organizations have to face negative publicity. | | | | are finalized, the strategy of dealing with problem is |
| The major causes of negative publicity are: | | | | planned. It includes thorough research of competitors in |
| | | | niche business area, analyzing potential customers |
| 1. Negative feedback by unsatisfied customers | | | | need, and further action plan. This is the blueprint of |
| 2. Negative press reviews | | | | whole reputation management campaign, so it needs |
| 3. False complaints by competitors | | | | to be accurate and addressing all essential aspects of |
| Negative publicity caused by above factors has | | | | campaign. |
| adverse effects on brand image of the targeted | | | | Internal and External Optimization - After completion of |
| organization. It may result in loss of customers and | | | | planning process, actual work starts. It involves |
| revenues. Therefore, dealing with negative feedback | | | | optimization of both internal and external aspects of |
| and wrong publicity is a major problem for | | | | website. Primary keywords assessment, META tags |
| organizations. | | | | & code optimization of website, online promotion, |
| Online reputation management is a crucial need for | | | | press/news release distribution, social business |
| e-Businesses. Most of them are dependent on traffic | | | | networking and social media optimization are some of |
| diverted by major search engines like Google, Yahoo, | | | | the primary actions taken in order to remove all |
| and Bing. So, if they have negative feedback or rip-off | | | | instances of negative feedback from major search |
| reports posted on consumer complaints website, their | | | | engines. |
| potential consumer gets distracted. It's a huge loss for | | | | Evaluation and Enhancements - Periodic evaluation of |
| e-Business owners. | | | | online reputation management campaign is essential. It |
| Online Reputation Management - The Process of | | | | helps in finding out the progress of actions taken. If |
| Dealing with Online Negative Publicity | | | | required, additional actions are taken to accelerate the |
| The process of dealing with online negative publicity is | | | | process as and when needed. |
| referred as online reputation management. It's a long | | | | Press Release/News Release submission, Social |
| term process involving several proven Search Engine | | | | Media optimization, and Social Business Networking are |
| Optimization techniques and manual actions taken in | | | | the key needs of reputation management campaigns. |
| order to remove/distract negative feedback from | | | | In summary, it is not a cup of tea for everyone. It |
| major search engines. | | | | requires professional expertise and knowledge of |
| The process involves following important steps: | | | | searching mechanism of major search engines. |
| Discovery of problems - This is the first step which | | | | So, if required, organizations facing bad online |
| involves around finding all instances of negative | | | | reputation should hire the services of expert reputation |
| feedback and complaints appearing on top search | | | | management service providers. |
| engine results like Google. Later the main cause behind | | | | |