| p>So, how do you remove negative web pages? | | | | negative sites in the blogosphere, on consumer |
| Below are listed some effective techniques that work. | | | | complaint sites, social network sites, from competitor |
| These techniques and strategies relating to online | | | | attacks, law suits, and forums. Because of the speed |
| reputation management are built on a foundation | | | | at which information gets exchanged, you need to |
| developed over a period of more than 10 years on the | | | | take control of the dialogue and appear positively in |
| Internet, specifically SEO marketing and top page | | | | the top listings across the major search engines. |
| placement for many clients. Although online reputation | | | | Second, participate in professional social network sites, |
| management is the opposite of SEO -- moving | | | | such as LinkedIn. Share common interests and |
| (negative) web pages to the BOTTOM of the search | | | | information with participants who can add |
| engines rather than the top -- companies that take a | | | | endorsements that become visible amongst members |
| full service approach to Internet reputation repair and | | | | and influence search results. There are many 'secrets' |
| management are likely to produce top results. | | | | and 'back door' sites known by ORM experts for |
| Remember, consumers use search engines to gather | | | | creating high page rank backlinks for quickly indexing |
| information. When they undertake a search for you or | | | | your site on Google for top page placement. Again, the |
| your company, your hope is that your own website is | | | | idea initially is not removing negative web pages, but |
| high up on the search results list. Negative information | | | | pushing them down to page 3, 4, and so on. The good |
| will ultimately lead to problems in many areas, including | | | | news is most users rarely look beyond page one of |
| sales, public relations, recruitment, financials, image and | | | | the major search engines. (Be sure to monitor these |
| reputation. In other words, big time damage. | | | | social networking sites!) |
| First, begin by registering new domain and sub-domain | | | | Next, make sure that your corporate site is fully |
| names which will contain positive content about you or | | | | search engine optimized and appears at the top of |
| your company. When properly spidered, these pages | | | | results lists for your name and brand. If you have more |
| will distribute positive communications that will displace | | | | than one site, the same attention should be given to all |
| the negative web pages and postings from search | | | | your sister sites and corporate blogs. Also, be sure to |
| engine results. | | | | encourage your employees to blog. They are on your |
| Online reputation management, when properly done, | | | | side and these blogs can also be search engine |
| allows you to influence the 'conversation' by eliminating | | | | optimized. |