| What is Online Reputation Management? | | | | engage public relations by identifying the influencing |
| Online Reputation Management or ORM refers to the | | | | powers and niche markets, understanding the relation |
| practice of performing continuous analysis and | | | | between traditional online media and user generated |
| research for ensuring the reputation of one’s | | | | content and reducing marketing and internal costs. |
| business, personal aspects, professional or industry | | | | What are the Online Reputation Management |
| reputation. In fact, Online Reputation Management | | | | Services? |
| services are represented by the content across | | | | The Online Reputation Management services monitor |
| various kinds of online media. Online Reputation | | | | products, brands, key executives and companies. The |
| Management is also known as Online Reputation | | | | content varieties that are included for monitoring are |
| Monitoring. | | | | news search, social tags and media, standard search |
| Online Reputation Management services are a | | | | results, forums and blogs. The monitoring is done in the |
| relatively new sector and are interesting to the growth | | | | following: |
| and development of online businesses and | | | | - Yahoo Alerts |
| professionals. It is being widely discussed due to the | | | | - Google Alerts |
| ambiguous nature of journalistic as well as professional | | | | - RSS Feed subscriptions like Feedster, Technorati, |
| content and the category also incorporates user | | | | BlogPulse, Google and Yahoo News |
| generated content. User generated content in <a | | | | - Social Media |
| rel="nofollow" | | | | Optimizing websites through Online Reputation |
| onclick="javascript:pageTracker._trackPageview(' | | | | Management services help in acting as a preventive |
| outgoing/article_exit_link');" href=” Reputation | | | | measure for displacing negative search results. The |
| Management services</a> provides users with | | | | procedure is managed and implemented by monitoring |
| low entry barriers like creating a screen or user name, | | | | the brand, reacting to negative feedback and manage |
| registering one’s birthday or geographical location | | | | the situation. However, for best results it is good to |
| and providing a valid e-mail id for creating an account. | | | | work the process the reverse way. Positive listings |
| The various kinds of content monitored in the Online | | | | are introduced for creating positive content that will be |
| Reputation Management services include: | | | | ranked high in the search engines. The best part in the |
| - Professional | | | | Online Reputation Management services is that |
| - Journalism based | | | | content can be controlled and crafted by the client for |
| - User created/generated blogs, comments, reviews, | | | | enhancing and expanding your online reputation. |
| ratings | | | | The current positive results can also be promoted by |
| - Specialized websites | | | | the Online Reputation Management services for |
| Need for Online Reputation Management Services | | | | securing higher search engine rankings. The following |
| <a rel="nofollow" | | | | aspects are blended with finesse: |
| onclick="javascript:pageTracker._trackPageview(' | | | | - Writing |
| outgoing/article_exit_link');" href=” Reputation | | | | - Marketing |
| Management services</a> are required for | | | | - Promotion |
| managing consumer generated media. | | | | - Search engine optimization |
| - ORM improves customer satisfaction by gaining | | | | - Public relations |
| product feedbacks from consumers. | | | | The above procedures are adhered to unless the |
| - Improve branding by creating opportunities for | | | | steady results are achieved. Hence, the process is a |
| involving consumers | | | | gradual one as online reputation needs to be slowly |
| - Generate competitor insights and customers’ | | | | built. Ensure optimum brand visibility with ORM and |
| perception of products and services | | | | promoting digital communication is a significant part of |
| - Maintain value of the shareholder by minimizing risk | | | | the process. |
| The Online Reputation Management services also | | | | |