| In today's challenging economy and competitive | | | | be with you for the long-term. |
| business world, retaining your customer base is critical | | | | Promotions |
| to your success. Customer turnover may be the | | | | Retaining customers' means keeping them active with |
| largest financial drain on your company. Businesses | | | | you. If you want your customers to do something for |
| can become so focused on marketing that they lose | | | | you, you have to do something for them. If that |
| sight of the customers they already have. | | | | something that makes them feel good then they're |
| It is estimated that acquiring new customers is five | | | | more likely to do it. Retention-oriented sales promotions |
| times more expensive than keeping the ones you | | | | encourage the customer to repeat purchase. |
| already have. Long-term clients are likely to feel more | | | | Promotions encourage behavior. Offer various kinds |
| satisfied, refer others, and purchase additional products | | | | promotions to get consumers engage in a behavior |
| and services from you. | | | | that they feel good about. Active customers are |
| Here are 3 solid strategies for retaining customers | | | | happy customers because they feel in control and |
| long-term and maintaining a competitive edge over | | | | smart about their choices. Promotions also encourage |
| your competitors. | | | | this interaction of customers with your company. It |
| Build customer engagement | | | | builds a relationship. If you don't nurture this relationship, |
| To engage your customers, you must make them feel | | | | they will slip away eventually to your competitors. |
| inspired about their decision to choose you among | | | | Public relations |
| your competitors. Highly engaged customers have | | | | Engaging in a strategic public relations program is an |
| levels of emotional or rational attachment or | | | | effective way to retain your customers because they |
| commitment to a brand experience or company that | | | | are most impressed with messages found in the |
| are so strong they are highly resistant to competitive | | | | media. |
| influence. Customer satisfaction is not enough to | | | | Editorial coverage conveys a high degree of credibility |
| ensure customer longevity. Having satisfied customers | | | | because people believe what they read, see and hear |
| is the basic requirement of being in the game. The key | | | | in the media as being true and honest. PR provides the |
| to customer engagement is to look for opportunities to | | | | means to establish and inform customers about your |
| introduce new ways your customers can use or | | | | company-give it credibility. In turn it leads them to |
| benefit from your product or service instead of waiting | | | | believe and trust in your product or service. |
| for their request. To succeed in an ever-changing | | | | Customer retention and satisfaction drive profits. So, |
| market, you can no longer simply operate based on | | | | what are you doing to make sure your customers |
| customer satisfaction. Instead, you must find every | | | | stick around? |
| means to keep your customers engaged to you, and | | | | |