| Although the internet has changed public relations and | | | | work to get it right. This book will show you how to do |
| made it evergreen, public relations really hasn't | | | | that. |
| changed that much. The purpose of public relations is | | | | You'll learn everything from how to tell whether or not |
| to connect with your audience, give them news and | | | | your writing is too scholarly or over the heads of your |
| information about your business, and connect with | | | | audience. Then there's how to create press releases, |
| them in such a way they see your business favorably. | | | | newsletters, press kits, and other related materials you'll |
| The audience has changed. It used to be that when | | | | need to conduct your public relations campaign. |
| you wrote press releases, or created press kits, that | | | | Although this material applies to print, it may be easily |
| you were trying to connect with the press, i.e. | | | | adapted for the internet. |
| newspapers, TV, radio, etc. Now, although you still | | | | The information in this book is solid, and if you are |
| need these things, the focus has changed because | | | | interested in using press releases to market your |
| now you connect directly with your potential | | | | business, this is the best place to start. This is one of |
| customers. The fundamentals of public relations are still | | | | those books you must read if you want to get it right. |
| the same. | | | | Please note that the information in this books relates to |
| That's the reason this is such an important book. | | | | doing traditional public relations, i.e. dealing with the |
| Learning to write a good press release and press kits, | | | | press. It does also include a lot of information on |
| as well as other types of public relations materials, is | | | | actually writing a press release. That's the main reason |
| more of an art than a science. It takes a lot of hard | | | | why this book will help you the most. |