| It's said that an aircraft uses the majority of its fuel | | | | audience. |
| upon takeoff. The business of getting known is no | | | | 8. I know how my ideal audience gets information, in |
| different. The attention you invest in your public | | | | particular, the publications and other media they rely on |
| relations strategies will set the course for increased | | | | for information. |
| business and free publicity down the road. Without a | | | | 9. I know how to create relationships and understand |
| clear understanding of where you're headed, how will | | | | that some won't "pay off" for many months or even |
| you know when you've arrived? | | | | years to come. |
| The following checklist is designed to help you launch | | | | 10. I know how to maintain professional relationships |
| your visibility to the next level. Whether you're a | | | | even when nothing is pending between me and |
| beginner or an experienced media star, there is | | | | another person. |
| something for you here. Successful public relations isn't | | | | 11. I am emotionally mature enough to understand that |
| only about getting in the media- it's about your ongoing | | | | someone saying "No" to me isn't about me; I refrain |
| presence in all areas of business and life. | | | | from taking other people's decisions personally. |
| Read each statement aloud (it's important that you | | | | 12. I always keep my focus on the win-win-win: my |
| read it aloud) and honestly answer yes or no. For each | | | | media partner wins by providing great information from |
| "NO" statement, turn it into a goal and start taking the | | | | me, I win by getting free publicity, and the audience |
| needed steps to turn that NO into a YES. With all of | | | | wins by receiving this information and putting it to use. |
| these in place, you will be ready to accept the steady | | | | 13. I consistently find ways to grow my visibility through |
| flow of free publicity and attention that is headed your | | | | new opportunities and relationships, always |
| way! | | | | remembering to be of service first. |
| 1. I am crystal clear on the beliefs and core values that | | | | 14. I challenge myself to step into new arenas, explore |
| underlie my business. | | | | new markets, and check out new forms of media. |
| 2. I can quickly articulate what my business is all about | | | | 15. I consider myself to be a lifelong learner and I am |
| and how it helps others. | | | | always finding ways to improve myself both personally |
| 3. I can quickly articulate my expertise and how it helps | | | | and professionally. |
| others. | | | | By holding yourself accountable to these 15 points, you |
| 4. I am clear on why I want increased visibility. | | | | set the stage for long-lasting visibility. You will come to |
| 5. I understand that as a public spokesperson, my first | | | | know that publicity and public relations aren't such a |
| job is to be of service -NOT as a sales person for my | | | | struggle, especially when you begin to attract high |
| business. | | | | profile attention to your business. Focus on these |
| 6. I understand who my ideal audience is. | | | | points for the next 90 days and watch your visibility |
| 7. My message is needed and wanted by my ideal | | | | grow! |