| I know it might sound strange, coming from an owner | | | | trouble and win the race! GREEN! GREEN! GREEN! |
| of a PR consultancy, but I am often asked, "Why does | | | | 2. On the rocket pad. When you start a new product |
| my business and/or issue need your services?" | | | | or service you need to have a strong plan and an |
| I often hear this from small businesses just starting out | | | | even stronger launch. PR is an integrated approach |
| who think they do not need or can not afford PR, but I | | | | across many disciplines to ensure the maximum |
| have had long time organizations often want an | | | | altitude for your business or issue. It is not about a |
| answer as well. I think we can thank all of that desktop | | | | press release or having a tent sale. A system wide |
| publishing software and corner copy shops for making | | | | approach by a PR expert will make sure your product, |
| our services in the industry appear that anyone can do | | | | service or issue takes off while you and your |
| this! Having experience, both as a PR practitioner and | | | | organization are still on the ground. |
| as a client, I can understand the value of having good | | | | 3. Where do you stand in line? Success today in this |
| PR advice and counsel. | | | | instant information world is often measured by |
| From my experiences, here are several reasons why | | | | relationships. From family and friends. To customers |
| someone should hire an outside PR agency. | | | | and competition. You want to be at the front of the |
| 1. It is not a hill that you climb and then hike down! You | | | | line and a PR expert knows how to get you there by |
| know those trails that you look forward to exercising | | | | developing a strategy that meets your needs while |
| on and getting that album photo at the top? You do it | | | | moving you up! Relationships and the quality of them |
| once and think that's it... I have seen the view! PR is like | | | | are very important in this techno world we now find |
| a continuous lap similar to what our Indy or NASCAR | | | | ourselves in. That smile can often do more than all the |
| friends' experience. Once you get started you need to | | | | glitz you can muster. |
| continue going and you need a "crew chief" - or PR | | | | Finally, a PR firm... really! It is a great option that you as |
| expert - to provide you with guidance about the other | | | | a business, event or issue advocate should consider. |
| drivers while helping you stay in your lane, out of | | | | |