| With increasing competition, the markets have become | | | | companies, which enables consumers to save traveling |
| transparent. Consumers make purchases considering | | | | time, and gain insight of the product before actually |
| variations in prices and quality of the products or | | | | buying it. |
| services of the different companies. Therefore to beat | | | | Call center companies offer service, via telephone |
| the competition, and potential sales, the need to add | | | | answering, to administer product support or information |
| value for consumers is essential. | | | | inquiries from consumers. They operate for 24x7, and |
| Corporate communication uses variety of interactive | | | | use number of different technologies to help improve |
| tools for publicity of the products, such as, corporate | | | | performance and customer experience. Contact |
| advertising, corporate publicity, public affairs, | | | | centre deals with collective handling of letters, faxes, |
| government relations and lobbying, issues | | | | live chats, and emails of the customers. |
| management, city and analyst relations, and corporate | | | | Customer service is the provision of service to |
| sponsorship. Marketers facilitate and promote increase | | | | consumers before, during, and after the purchase. The |
| in sales of the products with occasional schemes, such | | | | sales representative with his good personality attitude, |
| as, festive offers -buy two get one free, discount | | | | and effective communication skills helps the consumer |
| sales, coupons, etc. | | | | to know his product, and redress complaints. The need |
| External factors, such as, the retail environment have a | | | | for public relations personnel is growing at a fast pace, |
| greater opportunity to affect the consumers attitude to | | | | who anaylsis the product and displays the information |
| buy products, and enhance life-style. Recreational | | | | to increase publicity of the product through pr tactics, |
| shopping has been the favourite destiny, inclusive of | | | | rather than using advertising. |
| shopping clothes, dinning, entertainments, especially for | | | | Adding value for consumers is changing the marketing |
| young adults, who constantly wants to pursue | | | | strategy to use number of fundamental steps in |
| excitement and thrills in their life. | | | | understanding of customers needs, competitors |
| Internet /world wide websites is the most powerful tool | | | | activities, and the financial implications of each decision. |
| used to showcase the products /services by the | | | | |