| Many a times a company while launching a new a | | | | he is reading or viewing general piece of article while in |
| product gets into dilemma over selection of media to | | | | advertising it is a piece with a targeted opinion with a |
| promote its product or services. Company feels it | | | | strong statement for selling a product. Public relations is |
| difficult to choose between a conventional advertising | | | | far better than advertising in terms of simplicity as it is |
| and public relations to promote its new product and | | | | a simply presents views in for of news item instead of |
| services. Generally, companies go for advertising | | | | hype and propaganda attached in an advertising |
| campaigns; however, with the expansion of technology | | | | campaign involving large amount of money and |
| on many propositions, a public relation company has | | | | number of people involved in it. |
| far better benefits over an advertising company. Both | | | | In comparison to an advertising campaign, in public |
| industries are quite different from each other but | | | | relations, there remains vital scope in terms of |
| mostly are misjudged being as one and the same. | | | | communication as a public relation officer or executive |
| Counting the advantages of public relations over | | | | deals with a vast number of associations and |
| advertising one, advertising is a paid media, where | | | | organizations instead of a few limited ones in structure |
| charges are incurred for providing space and | | | | of an advertising house. Public relation campaign |
| promotion on media, whereas in public relation, it is a | | | | provides an expert opinion and insight from a news |
| free publicity that is gained by publicizing in news | | | | editor view when an article finally goes into printing in a |
| conferences to press releases for promotion of | | | | newspaper or magazine. An advertising campaign is |
| product/services. In Public relations, there is no control | | | | an opinion of in house workers who are working with |
| on proliferation of publicity material as it can be spread | | | | only objective of sales promotion. In public relation you |
| to as many media as possible whereas in advertising | | | | are open to and remain in touch with live media |
| promotion can only be published or broadcasted on | | | | whereas in advertising persons on the top level are |
| media that is paid. Public relations thus are free of | | | | exposed to media and client. |
| creative control in comparison to advertising. | | | | And above all the discussions, advertising department |
| In advertising there is a limitation on a circulation of a | | | | in your company even in condition of sponsoring an |
| promotion as it is bound with the cost attached to it, | | | | event look at public relation department of the |
| contrary, in public relations items can be published as | | | | company to send a press release and get the event |
| many time as possible and can be distributed to wide | | | | publicized. Though, both advertising and public relations |
| number of medium and audience. A public relation | | | | works for a client, at certain level public relations keeps |
| piece holds a neutral opinion, as a reader knows, that | | | | an upper edge over advertising. |