| According to Bill Bishop of Willard Bishop Consulting, in | | | | 3. Increased traffic means more Customers. Presence |
| the last 12 to 18 months, coupon usage, both online and | | | | or participation in coupon sites can attract prospective |
| offline have dramatically increased. This is perhaps due | | | | customers. According to Guy King, founder of |
| to the slump in economy the U.S. has been | | | | Retailmenot.com, as measured by Google Analytics, |
| experiencing. Majority of the consumers are | | | | on May 2009 alone, they had 9.8 million visitors, which |
| exhausting all means to save on costs in any way | | | | is 4.5 million more as compared to May 2008. Thus, |
| they can see fit. And because of this, now more than | | | | many retailers approach them. |
| ever, coupon sites are having their heyday in terms of | | | | 4. Increased traffic means more Sales. With the traffic |
| patronage. This is the time where retailers, whether | | | | generated as stated by Retailmenot.com, a total of |
| offline or online, take advantage of the sudden influx of | | | | $18 million sales were also generated. |
| the need of consumers for more bargain deals. Below | | | | 5. More conversions and back links. Traffic generated |
| are some of the advantages of this sites to retailers, | | | | by coupon sites will also create more conversions for |
| especially online retailers. | | | | brand name search referrals and back links from you |
| 5 Advantages of Coupon Sites to Online Retailers | | | | site listings |
| 1. Increased Visibility. Online retailers know that there | | | | With these advantages, retailers collaborating with |
| are many loyal customers of coupon sites. Because of | | | | sites are in a win-win situation. Coupon sites earn |
| the bargain deals the site offers, more people visit their | | | | through the commissions they get for every link |
| site and check on what's new. If a retailer is actively | | | | referral they give the merchant, the merchant makes |
| participating in this sites for their promotional deals, the | | | | a sale, and the consumer gets a marked down price. |
| visitors the site gets will eventually become your | | | | However, some online companies, like the UPrinting, |
| visitors and even better your customers as well. | | | | maintains their own sites not only for new customers |
| 2. Brand Management Reputation. Because of the | | | | but also to loyal customers. This kind of site |
| visibility, you have on coupon sites, more positive listings | | | | encourages loyalty from their existing customers and |
| for your brand name searches shall eventually be | | | | aims for new customers as well. |
| established. | | | | |