| Why marketing is better when advertising and PR | | | | effectively reach its audience; strategic tactics in |
| work together | | | | advertising and PR help to flesh out a social media |
| Advertising and PR are fundamental pieces to any | | | | campaign. Advertising still oversees the creative look |
| marketer's business plan, and differences between the | | | | and feel of the campaign, and profiles and blogs (or |
| two are becoming slimmer with the evolutions of | | | | other social media applications) are designed to |
| content marketing techniques such as guerrilla | | | | coincide flawlessly with a brand and its messaging. A |
| marketing and social media. | | | | public relations professional or team can then provide |
| Traditional advertising and PR services combine | | | | social media strategy guidance to a client, or can start |
| seamlessly with guerrilla marketing, a tactic that | | | | the conversation and engage in the social media |
| involves creating a unique, engaging and | | | | atmosphere themselves, while representing the client's |
| thought-provoking marketing campaign that generates | | | | brand. |
| buzz and can consequently turn viral. Creative, | | | | No longer is it merely the advertising speaking directly |
| strategic, interactive, on-brand campaigns are | | | | to the consumer or audience via preplanned and |
| developed, similar to an advertising campaign, and | | | | positioned images. Nor is it just the public relations |
| successful exposure of the campaign relies on PR | | | | professional spreading a brand's message and building |
| tactics such as word-of-mouth and media relations. | | | | media relationships. With such transparency that |
| Rather than work as two separate pieces to expand | | | | techniques such as guerrilla marketing and social media |
| a brand's presence in the market, guerrilla marketing is | | | | require, advertising and PR must work together. |
| most effective when advertising and PR work | | | | In a time when it's easy for a consumer to access |
| alongside each other. | | | | information and just as easy for that consumer to |
| Using social media strategies such as building social | | | | share opinions and provide feedback, it's even more |
| network profiles, blogging and interacting with a fan | | | | important for advertising and PR to grow together, |
| base or customers online can be more effective when | | | | making sure a brand is holistically kept intact and |
| a brand is on-target with its message and can | | | | presented properly to its global audience. |