| The draw towards this industry is the multimillion-dollar | | | | college and university programs offer advertising |
| campaigns, and the glamour surrounding the promotion | | | | programs within other majors such as communications, |
| of products and the clients it represents. According to | | | | business or art programs. |
| the Bureau of Labor Statistics ( ), non-supervisory | | | | Most people starting out in an advertising career will be |
| workers in advertising and public relations services | | | | required to hold a bachelor's degree with a liberal arts |
| made $633 a week on average in 2004. Companies in | | | | background. Bachelor's degrees are not required for |
| the advertising and public relations industry arrange | | | | entry-level positions in the creative department. |
| advertisements for other companies and organizations | | | | Assistant art directors, for example usually need at |
| and propose campaigns to encourage the interests | | | | least a 2-year degree from an art or design school. |
| and image of their clients. This industry also includes | | | | Although assistant copywriters do not need a degree, |
| media representatives, radio, television, and the Internet. | | | | obtaining one helps to develop the superior |
| It also includes display ads, direct mail, billboards and | | | | communication skills and abilities required for this job. |
| other tangible media. The demand for educated | | | | Entry-level positions in the industry include account |
| advertising professionals is on the rise as technological | | | | management, media coordinator, or market research. |
| advances give advertisers more options for the media | | | | Internships, in conjunction with your education, will help |
| on which they advertise. | | | | you get a job when you graduate. Completion of an |
| You can earn an advertising degree at public and | | | | internship is often a necessary requirement for many |
| private colleges and universities, as well dedicated | | | | advertising firms. In addition to an internship, course |
| technical schools that offer career specific programs. | | | | work in marketing, design, statistics and accounting can |
| Specialty schools often offer two-year degree or | | | | help get you ready for employment in this field. |
| certificate programs in advertising. Traditional four-year | | | | |