| If you want to drive millions of people to your website | | | | How much will this cost you? The good news is that |
| annually without spending hundreds of thousands of | | | | article marketing is extremely low cost, and in many |
| dollars to do so, you must become an expert in article | | | | cases, totally free. You can achieve wide visibility of |
| marketing. This progressive, low cost marketing | | | | your articles with very little or no money at all. There |
| revolution is changing the face of advertising and public | | | | are some inexpensive software packages (such as |
| relations across the U.S., and indeed around the world. | | | | automated article submitters, etc) but these are |
| Before the dawn of the Internet, only companies with | | | | generally low cost ($70-$300) and are not absolutely |
| tens of millions of dollars set aside for marketing and | | | | essential for success. Article submission software |
| advertising could make an impact on the psyche of an | | | | normally comes with a few hundred article "hubs" |
| entire country. And where did all of those tens of | | | | already installed (websites whose sole purpose is |
| millions of dollars go? To television, radio, newspaper, | | | | distribution of articles to thousands of other information |
| telemarketing and direct mail campaigns. Yes, these | | | | sites). You can discover these hubs on your own, but it |
| marketing vehicles are still effective, but they are losing | | | | will take you much more time to find, test and learn to |
| their power hold month by month around the globe. | | | | navigate each one. A simple rule - what you don't |
| Usage of traditional media is decreasing daily. | | | | have in resources, you will end up investing in time. |
| Article marketing (writing pivotal articles and publishing | | | | Masterful Article Marketing can accomplish something |
| them online) can help build your site and your company | | | | even more important for you. When people find and |
| in many significant ways. Not only you will drive | | | | are impressed with what you've written, you become |
| astronomical numbers of visitors to your site, but you | | | | an expert in their minds, which translates to a high level |
| will also achieve a high level of credibility with your | | | | of credibility. And let us not forget that this respect is |
| target audience, increase your Google ranking (which in | | | | being nurtured in the minds of the exact demographic |
| turn will bring you lots of free advertising), and build | | | | you seek to reach - you perfect target audience. |
| your name in ways that only expensive PR firms | | | | Another amazing benefit of publishing articles online is |
| were able to do in the past. | | | | the free publicity that follows beyond the places you |
| Why you ask? As already mentioned, people are | | | | post. Well conceived, clearly written and smartly |
| increasingly turning to the Internet for information, | | | | distributed articles can be as effective as press |
| entertainment, communication and shopping. According | | | | releases by top PR firms. Remember, the goal of |
| to InternetWorldStats.com, growth of Internet use in | | | | successful marketing is increased business and |
| North America rose 106.7% from 2000 to 2005 alone. | | | | profitability. |
| Mega publishers and media outlets such as | | | | Increasing visitors to your site does something more |
| newspapers in major cities, network television and | | | | for you - it improves your page ranking with the major |
| large radio syndicates used to have all the power. In | | | | search properties, which actually becomes free |
| the past, they dictated to the populous what we should | | | | advertising for you. Search engines can see how |
| be interested in. But the rise in consumer media has | | | | much traffic each site has and rewards more highly |
| changed all that. Nowadays, people just want | | | | visited sites with better ranking for articles housed on |
| information about the issues that are of most interest | | | | them. This is only one element in their alga rhythms, but |
| to them. And since most people now turn to the | | | | an important one to keep in mind. |
| Internet for answers, search engines now rule. What is | | | | I have written extensively about the other secrets to |
| the first thing you do when you want information? You | | | | super charging your articles for high positioning in |
| go to your computer and type in your subject in a | | | | search engines. Just remember, search engines are |
| search engine such as Google, Yahoo or MSN. The | | | | continually being tweaked to deliver the most relevant |
| goal of article marketing is to get people to click on | | | | results to the information seeker. |
| one of your articles, and that article is hosted on your | | | | In summary, there are many reasons why one should |
| website of course! Once they are already on your site, | | | | add article marketing to their advertising mix. Among |
| your chances of engaging them with the rest of what | | | | these reasons are that article marketing is free, it |
| you have to offer (and ultimately becoming a | | | | drives tons of traffic, is highly valued with search |
| customer) goes up exponentially. The more you | | | | engines and makes you an expert in the field. Bottom |
| understand the logic behind search engine ranking | | | | line, you can't afford not use article marketing as part |
| systems, the more you can tweak your articles to | | | | of your advertising. |
| garner the coveted higher positions in search results. | | | | |