| If I was just starting my information product business | | | | Ted Nicholas. I'd also like to interview you". |
| and had no profile, this is what I'd do in order to get | | | | I'd explain that I'm going to turn the interviews into |
| started. | | | | transcripts which in turn will become a book that I plan |
| I'd quickly try to establish myself as an expert. But I'd | | | | on getting up on Amazon. I'd tell them about a Web |
| leverage off the expertise of others. | | | | site dedicated to the book. |
| Now the top guys in your industry or field may not | | | | That I'd be doing joint ventures...And that "I'm going to |
| know you. But they do know each other. | | | | promote this like you wouldn't believe". |
| So, I'd try to position myself as a kind of public relations | | | | They'd be crazy not to come onboard. |
| expert. | | | | Why? Because by grouping them with other experts in |
| I'd go to each expert in the field I'm interested in and | | | | their field, I'm reinforcing the perception that they too |
| say: "I've got this idea. I'm putting together a book with | | | | are an expert. |
| a compilation of audio interviews on the world's | | | | Plus, I'm doing all the promotion and distribution that they |
| greatest copywriters". | | | | can leverage of. |
| And if my field was something else, say music or | | | | Think about all the experts who contributed to the |
| health, I'd do exactly the same thing. I'd try to talk to | | | | smash hit documentary, the Secret; people like Bob |
| them on the phone and really project a passion for | | | | Proctor and Jack Canfield. |
| what I was proposing. | | | | How better known are they because of their |
| But if I couldn't get them on the phone I'd try to project | | | | participation in that film. |
| it in an email. I'd say: "I'm planning on interviewing Bob | | | | It's a no-brainer when you think about it. Try it some |
| Bly, Clayton Makepeace, Joe Vitale, John Carlton and | | | | time. |