| If you're a local business owner, you don't have to | | | | The press release was informative and increased my |
| spend a lot of money to win big with web marketing. | | | | website's local search visibility. I used a title with strong |
| You just need to know how to use local online public | | | | local key phrases to boost local search engine |
| relations (PR) to boost business, that is, to generate | | | | visibility:female entrepreneurs + business owners + |
| free messaging or promotion. When local organizations | | | | Ventura, CA (location) |
| produce their own educational, informative, valuable | | | | The final title was: "Female Entrepreneurs and |
| online news content, it increases search engine | | | | Business Owners get a Healthy Dose of Web |
| rankings, traffic, and business. Here are three easy | | | | Marketing Therapy at Women's Expo in Ventura, CA, |
| ways to get started. | | | | March 14th, 2009". |
| Add a News Section to your Website | | | | Send Press Releases to Local Online News Sites and |
| Every local business needs a news section on its | | | | Event Calendars |
| website. News pages are a web-savvy way to | | | | If content is king with web marketing, then outreach is |
| manage content about events, sponsorships, new | | | | queen. You must submit your press releases to local |
| products or services, and company news. When news | | | | newspapers and stations receive this free visibility. |
| content is written with keyword-rich titles that link to | | | | Remember, these local news sites need content. They |
| webpages with more great content, it boosts credibility, | | | | want to hear from you! For example, my team sent |
| communication and -- best of all -- search engine | | | | the press release described above to a local |
| rankings. | | | | newspaper. As a result we received free exposure |
| Write Your Own Press Releases | | | | on the Ventura County Star site, the largest |
| You may think you can't have a news section | | | | newspaper in the area. They were happy for the |
| because you don't have any news articles written | | | | content. We were happy for the free exposure. |
| about your business. Wrong. Write your own news to | | | | Local online event calendars are another rich resource |
| generate buzz! | | | | for you -- usually free. Look for calendars in local |
| For example, I recently spoke at a local women's | | | | newspaper, radio, TV, chamber of commerce, and |
| conference in Southern California. I wrote my own | | | | community college websites. If you have local business |
| press release and added it to my website to share | | | | events, get them on these sites and help local |
| with current clients and potential clients, and to boost | | | | websites help you. |
| my search engine exposure with keyword-rich | | | | Communicating your own news, events, awards, and |
| content. I also wrote a short description of the event to | | | | content online will win you free exposure and wider |
| clearly communicate what the event was for, how to | | | | visibility. |
| attend, and why. | | | | |