| It is fair to claim that each single situation which makes | | | | unresolved challenges. |
| headlines of the newspaper bears at least one PR | | | | Bozidar Novak envisions communication experts |
| advisor which helps the company navigate through the | | | | alongside top management |
| fuzz of different communication challenges. Issue | | | | Coming back to services of issue management, |
| management of the region is changing from minimizing | | | | Bozidar Novak sees PR and public affairs experts to |
| the communication damage to preventing it from the | | | | be the key asset of strategic communication agency |
| start. Those indicators are a proof that public relations | | | | SPEM Komunikacijska skupina. Expertise of strategic |
| and strategic communication business has little to fear | | | | communication agencies opens the doors to a new |
| for the future. This is certainly not a solid ground to sit | | | | breed of communication experts communicating |
| back and forget about improvements! Business | | | | directly with the management board of the client, |
| concentrated around communication consultancies is | | | | managing client's communication demands . Resolving |
| looking healthy, the demand for senior consultants on | | | | many industry communication challenges and hand in |
| specific industry fields is skyrocketing like never before. | | | | hand with innovative research department, |
| You could argue that difficulties for small inexperienced | | | | communication gurus bring clients more time for |
| communication companies are stepping up. | | | | leadership and ease their strategic decision making |
| For Bozidar Novak the business of communication has | | | | processes in the company. Bozidar Novak guidebooks: |
| to accept the fact that the best agencies will produce | | | | Krizno komuniciranje in upravljanje nevarnosti |
| consultants specialized on sector specific industries. | | | | (GV;2000) -Crisis communication and issue |
| We will see the day when a PR company without a | | | | management. |
| senior industry expert will have plenty of difficulties | | | | Accompanied by advisors of SPEM Komunikacijska |
| fighting its way to the top. Each single PR agency | | | | skupina, Bozidar Novak tries to offer the best possible |
| looking forward is eagerly boosting up its employees | | | | answer to the question: How to satisfy business |
| focusing on crucial knowledge and experience, | | | | objectives of the client supporting management of the |
| preparing communication professionals for money | | | | clients communication function? |
| making industry fields. Bozidar Novak is leading SPEM | | | | According to Bozidar Novak, crisis communication |
| Komunikacijska skupina on a way of changes which | | | | professionals have to be living and breathing all they |
| are indispensable for sustainable success of any crisis | | | | normally teach others. |
| communication business. It is evident that progress | | | | Consultancies like SPEM , centered around strategic |
| points towards strategic alliances with top industry | | | | communications, need to live what they preach to their |
| representatives and that is the name of the game for | | | | clients. Practicing that same attitude is shown in |
| regional communication experts like Bozidar Novak. | | | | relations to the company's own staff, other |
| Witnessing the PR business growing and flourishing | | | | stakeholders and the environment; those are virtues of |
| one should not forget the role of scientific research | | | | this agency. And as any agency operating in PR and |
| techniques. Analytical departments of communication | | | | public affairs environment, the strict democratic system |
| businesses have to deal with that enormous puzzle | | | | of values must be a part of your identity, if you look |
| called virtual social networks. For each communication | | | | for ways to put up healthy foundations for long term |
| business, the web continues to be a media hiding many | | | | market operations. |