| Why do we have to extricate brand from reputation? | | | | mom. |
| To me they are not mutually exclusive. A lot of what I | | | | Personal branding isn't just about your smile, what you |
| teach is about establishing yourself as a value provider, | | | | wear or having your face on a magazine. It's not just |
| hence your reputation is PART and PARCEL to your | | | | about your message. It's about CONGRUENCE |
| brand identity. | | | | between your reputation and your message, your |
| People who make themselves indispensable are not | | | | image and your demeanor. |
| losing their jobs - they're making their own way. Even if | | | | You can put on a great dress and have a great smile, |
| companies collapse, they have other options they can | | | | but an airhead by any other name will be just as |
| pursue - thanks in part to positioning themselves and | | | | useless at a networking event as the one dressed in |
| having a great reputation for results. | | | | rags. |
| Reputation=Brand=Reputation | | | | Personal Branding is NOT about creating a facade. It's |
| You can't have one without the other. | | | | about celebrating the best parts of the real you in a |
| In real life, when a person knows you by your | | | | way that makes you marketable, in demand, and gives |
| reputation, that's how you are perceived. It is, in | | | | you back control over your business. We're not talking |
| essence your brand. Do you want to be known as a | | | | about logos and letterhead here. We're talking about |
| self-centered egoist? That's your brand. You want to | | | | the core voice of your business in congruence with |
| be known as a kind-hearted marshmallow? That's | | | | your product or service. |
| your brand. | | | | When I talk with Direct Sales reps, so often they focus |
| Don't want to be known at all? | | | | so heavily on the product. I think in light of the recent |
| That's your brand. | | | | company closures, it's safe to say that had those reps |
| The people who have developed a reputation for | | | | been focusing on building their own reputation in the |
| excellence and delivering results are rarely out of a job | | | | market place (their brand), they would not be in the |
| - and if they are it's by choice. Employers clamor for | | | | mad scramble they find themselves in today. |
| people like that.: someone known for delivering the | | | | Personal Branding is necessary for anyone trying to |
| goods on time, under budget, with an amazing WOW | | | | "be known" in the world. When I think of all the |
| factor. | | | | "personal brands" in high schools (the punker, the pot |
| Your reputation is NOT separate from your brand. | | | | head, the nerd, the band geek, etc.), I believe even |
| Indeed it is the CORE of your brand. Personal branding | | | | more that there should be a required course on building |
| centers on who you are, and what you're all about at | | | | reputations. You may think of these as labels, and to |
| the core of your being. | | | | some degree that's true. It's the early formation of |
| Reputation is not the only component of building a solid | | | | your personal brand. The glory of high school is that |
| brand, but my mother ALWAYS equated McDonald's | | | | you can try one on, and ditch it later. Once you're a |
| with a clean restroom and cheap eats when we were | | | | "grown up" it's not so easy to shed the reputation |
| travelling as kids. It was part of their reputation. It was | | | | you've built for yourself. |
| a core component of what endeared the brand to my | | | | |