| In today's day and age, with millions of websites in | | | | you are listed, it may improve your page ranking. This |
| existence and more being created every day, it's | | | | is extremely dependent on which sites are linking to |
| important to ensure a steady and growing stream of | | | | you and which sites contain backlinks to your site; |
| traffic for your own site. This is definitely not easy | | | | some sites are considered more reputable than others, |
| because the competition is fierce and growing, but it is | | | | and a backlink from an extremely popular, listed site |
| definitely possible, and a big part of this is abandoning | | | | with a high Google page ranking will be much more |
| the go-it-alone approach and integrating yourself with | | | | valuable than a backlink from a blog with little traffic. |
| other related websites, forums, and communities who | | | | Therefore, it is not the quantity of reciprocal links that |
| will link to you and help build your reputation in the | | | | you should be focusing on, but the quality. |
| virtual world. | | | | If you are not yet listed by Google, the mere |
| Why is reputation so important? First of all, by | | | | association or backlink to your site by a major listed |
| becoming accepted by websites that are already well | | | | site may give you a back door to being listed. This |
| established in your field, you are sending a message to | | | | sometimes works when the Google web spiders read |
| both web users and search engines that you have | | | | the content of listed sites; if your site is backlinked on a |
| fresh, unique content that is worth looking at and worth | | | | listed site, it may pick up the link and automatically add |
| getting listed. For every website that links to you (in | | | | you to the directory. This is an extremely valuable |
| return for you linking to them on your website), you | | | | shortcut that is certainly not fool-proof and remains |
| have an increased chance of traffic, and not just | | | | dependent on circumstance - however, it is still an |
| random traffic from search engines, but targeted niche | | | | important reason to create good relationships and |
| traffic. In other words, they are more likely to be | | | | connections with your neighboring, related sites. |
| people already interested in your product or content, | | | | Finally, implicit in this article is that you must first have a |
| who will spend more time on your site, and who may | | | | high-quality website before you can begin to make |
| backlink your site in other locations on the internet. This | | | | reciprocal links with other high-quality sites. No one is |
| is not only a more valuable user-base, but is likely to be | | | | going to link to you if you have old content or content |
| a more steady stream of traffic, and will probably | | | | that does not add something that they consider |
| include people who will continue to visit your site | | | | interesting or useful to their own client base. Make sure |
| multiple times. | | | | your own website is presentable, target sites that |
| Secondly, reciprocal links and backlinks will not only | | | | have a similar or related niche to you, and begin |
| generate more user traffic, but they will improve your | | | | exchanging links: your volume of traffic and your |
| chances of being listed in a major search engine, and if | | | | reputation on the web will begin rising instantly! |