| Both small business blogs and corporate | | | | intimidated, besides it is a blast to put the big guys in |
| communication blogs are beholden to the unspoken | | | | their place once in a while. |
| rules of the frequency of content. Whereas, a | | | | When folks ask me about business blogs, often the |
| corporate communication blog has the ability to out | | | | issue of competition comes up. Indeed, I tell them to be |
| produce a small business person with information and | | | | much more worried about their other small business |
| communication to the customer, if they overwhelm the | | | | bloggers competing in their local markets, because |
| consumer with endless streams of data and | | | | these bloggers are market savvy and agile, you never |
| information it will turn off the most loyal of customers. | | | | know what to expect. If you ask; "Can My Small |
| This levels the playing field for the small business | | | | Business Blog Compete with My Corporate |
| blogger who uses their blog to market their business. | | | | Communication Blog Competition?" The answer is a |
| Even if you compete against a much bigger corporate | | | | clear and resounding; YES! Yes you can compete and |
| rival with 100s or 1000s of outlets, you can out blog | | | | defeat them. |
| them. What's more you can blog with more personality | | | | Of course, it is up to your to blog accurately, |
| and about things that they cannot because you are | | | | consistently, and make sure your content is interesting, |
| your own boss and not tied to any rules of political | | | | on the spot and even humorous too. Think on this and |
| correctness like a large bureaucratic organization like a | | | | go for it. |
| huge corporation. So blog away and do not be | | | | |