| Event management is very closely related to | | | | between Rs 50,000 to Rs 1 lac per annum for those |
| advertising and marketing. Events can be thought of | | | | without experience. |
| as another means of advertising and brand building. | | | | - An MBA will fetch you starting salaries of about Rs 1 |
| Courses in Event management involves | | | | – 2 lacs per annum. |
| conceptualizing, planning, organizing and finally executing | | | | - With 6- 8 years experience, one could be earning |
| an event which could be a concert, a conference, an | | | | high – end salaries in the range of Rs 8 – 10 lacs |
| exhibition, a product or a brand launch, an international | | | | per annum. |
| celebrity appearance or even a fashion or charity | | | | As an entrepreneur, of course, earnings are |
| show. | | | | unpredictable. All you need to begin is a phone, a fax |
| This industry is only about ten years old in India, but | | | | machine and a first project. The industry is expanding |
| holds but is slated to hit the Rs 500 crore mark in the | | | | at a very fast pace and should accommodate many |
| next five years. | | | | successful entrepreneurs before it peaks. However, |
| The two routes into this sector are: | | | | one’s earnings are dependent on one’s |
| An Events Coordinator with a corporate, handling their | | | | entrepreneurial skills. |
| launches and publicity events. This role in India is mostly | | | | For most young people, it makes sense to join either |
| merged with the Public Relations Management or | | | | an event management firm or the public relations |
| Marketing and Advertising role | | | | department of a company before striking out on their |
| An Events Management Entrepreneur, working on | | | | own. |
| projects with varied corporate clients. While this | | | | - Study Routes |
| industry attracts many creative, enthusiastic youth, | | | | Many independent event managers do not have |
| distinguishing oneself and building a client network take | | | | formal education in the field. Practical experience in the |
| time and many young entrepreneurs drop out of the | | | | field is the best training that anyone in the field could |
| race. | | | | have. Experience in marketing, vendor services, and |
| - The Job | | | | time management are key training attributes. |
| Event management requires visualization, creativity, | | | | A post graduate degree in Public relations, Marketing, |
| meticulous planning and venue management. | | | | Advertising, Human resources, or General business |
| - Understand the product, brand or theme behind the | | | | management would be useful and would command a |
| event | | | | starting premium in the corporate sector. |
| - Visualize the event, imagining its broad structure and | | | | What is often more critical is one’s experience in |
| details of design and logistics | | | | handling events of many types and one’s |
| - Plan the execution of the idea, its logistics and its | | | | reputation or references. |
| technical details | | | | A high school or undergraduate student hoping to |
| - Coordinate services and supplies like light projectors, | | | | enter the field should build experience through projects |
| sound specialists, food vendors, costumes etc | | | | and internships. It is also a great idea to volunteer at |
| depending on the nature of the event | | | | college and community events and take on |
| - Manage the venue i.e. hospitality and security | | | | responsibility. This will both hone one’s skills and |
| arrangements during he event | | | | provide future employers with proof of one’s |
| An event management entrepreneur holds the | | | | abilities and enthusiasm. |
| additional responsibilities managing the affairs of the | | | | - Best Places to study |
| business. | | | | Undergraduate courses in Public Relations – 4 to 6 |
| - Running an office and managing a small team of | | | | month diplomas |
| employees | | | | - The Advertising Academy, BE-303, 1st Floor, Hari |
| - Bringing in business through networking and active | | | | Nagar, New Delhi |
| marketing | | | | - Centre For Image Management Studies, Image |
| - Managing finances and the fluctuating cash flow | | | | House, D 126, Sector 40, Noida |
| typical of the business | | | | Postgraduate courses in Public Relations |
| - Motivating oneself and one’s employees | | | | - University of Mumbai, M G Road, Fort, Mumbai - 400 |
| People in the industry count the pluses as being the | | | | 032. (Degree) |
| opportunity to travel, to be creative, to work on varied | | | | - Indian Institute of Mass Communication, JNU campus, |
| projects and to meet many different types of people. | | | | New Delhi. |
| The cons include financial risk and liability and | | | | - Bhartiya Vidya Bhavans at Delhi, Calcutta, Mumbai, |
| unpredictable schedules which often-requiring one to | | | | Chennai, Hyderabad and Bangalore. |
| work late hours. | | | | - St. Xavier's College of Communications, Mumbai |
| - Personality Traits | | | | 400001. |
| - Creativity, imagination and the enthusiasm to do new | | | | - Sophia College, BKSomani Polytechnic, Mumbai. |
| things | | | | - Symbiosis Institute of Journalism & |
| - Organizational skills to manage people and resources | | | | Communication, Senapati Bapat Marg, Pune |
| to meet deadlines | | | | - YMCA Institute of Media Studies, New Delhi. |
| - A multi skilled personality that can plan, design, | | | | - Somaiya College of Management, Mumbai. |
| negotiate and lead people | | | | - New Dehi Polytechnic for Women, New Delhi. |
| - An extraverted personality that loves meeting people | | | | - YWCA, New Delhi. |
| and keeping in touch. Networking is crucial especially | | | | - Narsee Monjee Institute, V L Mehta Road, Ville Parle, |
| for a event management entrepreneur | | | | Mumbai. |
| - Attention to detail, patience | | | | - School of Communication and Management, Cochin. |
| - Ability to work under pressure and manage last | | | | - India Foundation for Public Relations Education and |
| minute mishaps | | | | Research (IFPR) S-237, GK, New Delhi-110048. |
| - Salaries | | | | - Centre for Image Management Studies, Image |
| - The corporate sector will pay starting salaries | | | | House, D 126, Sector 40, Noida. |