| Public Relations can be done for nearly any type of | | | | sweeping companies should be involved in such |
| company. And to illustrate and illuminate this point let us | | | | programs; |
| consider a most unlikely candidate. What about a | | | | STREET SWEEPING COMPANIES: Most of the |
| Street Sweeping Company? Sure there are all sorts | | | | activities done by street sweepers are at night in |
| of catchy slogans you can use and yet this is more | | | | commercial and retail areas when nobody else is |
| advertising than public relations. | | | | around. This is the time most likely to have vandalism |
| There are things a street sweeping company can do | | | | occur. The drivers may be oblivious to the surrounding |
| in the community such as painting storm drain grates | | | | activities, but if asked to help, will gladly keep a |
| and such and indeed in the end this also helps them | | | | watchful eye. The owners of these companies may |
| with an easier clean up job. But what if we take the | | | | also own other companies such as landscape |
| Cleaning Up the Community motif one step further? | | | | companies. They may own only 4-5 street sweepers, |
| How so you ask? | | | | but 3 times as many landscape trucks. Ride on |
| Well consider assisting the Police Department in a little | | | | lawnmowers should have the stickers on them too. |
| community policing and becoming the eyes and the | | | | They are at parks and golf courses and people see |
| ears of the community while out at night cleaning up | | | | them and will feel safer and be okay with the noise. |
| the parking lots? Perhaps the participation in | | | | Participating in a program like this develops goodwill |
| Neighborhood Watch Patrol might be a good public | | | | and positively impacts its standing in the community |
| relations campaign? It costs nothing to implement it or | | | | and really isn't that what public relations is all about? |
| participate. Here is a few reasons why street | | | | Consider all this in 2006. |