Case Study; Public Relations for a Landscaper

Public relations is important no matter what type oflandscape company to have 10 units on the road. With
business you are in. Recently Landscaping companiesthese companies it is better to have stickers than
have taken a public image hit due to their perceivedmagnets. They will lose magnets and you will have to
use of illegal aliens for labor supply. It is important toreplace them. The Landscape companies are very
re-establish such companies in the market place asactive and may hit 12-15 houses a day and up to 100
safe and legitimate. One thing a landscaping companyhouses a month. They will have both commercial and
can do to propel positive public relations is to join theresidential customers, so they will be in shopping
Neighborhood Watch Community and keep an eye outcenters, business parks, government buildings, parks,
for the areas they work in.golf courses, and housing areas. They are everywhere
How can they do this? By contacting the communityon a set schedule and very visible. Try to pick the
policing officer and letting them know you wish to beLandscapers with the best image and the nicest and
involved and attending neighborhood watch groups andcleanest trucks.
homeowners association meetings. You see aNow then you can see with a little creativity and
Landscaping company can help protect propertiesinnovation you can promote a smart public relations
while people are at work and they are doing theirpolicy with nearly any type of company. Just because
business. How so you ask? Well consider if you willa landscaping service company is not a glamorous
the following observations of landscaping companies;business model does not mean it cannot have a public
LANDSCAPERS: In middle class America where mostrelations program and plan to promote goodwill.
families have two bread-winners, the landscapeConsider this in 2006.
business has flourished. It is not uncommon for a