| Corporations need to be highly skilled at public relations, | | | | practically a staple food, and the company itself was |
| especially in today's age of social networking sites, | | | | founded upon a certain day. Each one of these days |
| twitter, corporate blogging, and the Internet information | | | | comes at a different time. |
| generation. Corporations and companies all have | | | | Therefore, they have the opportunity of having three |
| anniversaries and they also have anniversaries for all | | | | anniversary celebrations every year, and making use |
| of their brand names, and major product lines. | | | | these to promote their products in the media, and to |
| It sometimes makes sense to use an anniversary date | | | | the consumer. Indeed, the best anniversary numbers to |
| to launch a public relations campaign, or to promote a | | | | use are those that end in a five or zero; such as the |
| new product or service that you will be offering to | | | | 15 year anniversary for your product or your company, |
| your customers or clients. Consumers love this stuff, | | | | or the 10th or 20th anniversary of a certain product. |
| and it gives them something to think about and talk | | | | Likewise, this doesn't just go for corporations that are |
| about, plus it adds one more impression of your brand | | | | very large, it also works for companies that are very |
| name imprinting in their minds. | | | | small such as Bill's Tire Shop in Jacksonville Florida, or |
| For instance, Kellogg's Corporation has several | | | | Jill's Bakery in Bakersfield California. Why not consider |
| important anniversary dates. After all, they have major | | | | the anniversary approach to launch a PR campaign as |
| brands like Pop Tarts, which were obviously introduced | | | | your business starts to recover from the recent |
| at one time or another. Kellogg's Cornflakes is | | | | recession. |