| Consumer-generated website reviews are the only | | | | number one: you have to look at least at results 1-10 to |
| independent and strong verifier of website quality, and | | | | make sure they reflect the right image of your |
| are forecast to be the last standing beacon of reliability | | | | website. Website rankings sites tend to perform well in |
| as search engine results becoming increasing | | | | search engines, thus you benefit both from the backlink |
| compromised by commercial interest. Commercial | | | | value and also from the presence of a positive |
| interests are naturally at odds with consumer interests, | | | | website rankings page appearing prominently in the |
| and as consumers learn to distrust website rankings | | | | search results for your trading name. |
| through search, they will turn to human content to | | | | In terms of receiving feedback, the beauty of website |
| provide the cross-reference as to validity. As a | | | | rankings sites is the absolute honesty you can expect. |
| consequence, while SEO remains an important area of | | | | Unless you intend on doctoring the results for yourself, |
| marketing for business owners, so too does managing | | | | the comments you receive are likely to be honest: do |
| your public reputation online become a critical concern | | | | visitors find your site hard to navigate? Is your site |
| for online business marketing. | | | | slow, or does your service leave a lot to be desired? |
| Adding your business website to a user-generated | | | | Positive or negative, there isn't an incentive to lie, and |
| website rankings site opens your website up to the | | | | unlike most forms of feedback, you can quickly and |
| criticisms, both positive and negative, and invites opinion | | | | easily get a feel for how your customers are reacting |
| on what you have to offer versus the competition. | | | | to your offering and make changes accordingly. |
| This has multiple advantages, from improving SEO | | | | But by far the most relevant of advantages is the |
| website rankings to breeding credibility with new | | | | conversion advantage - building up a profile of your |
| visitors, to simply providing a means for feedback | | | | business as a reputable provider within your chosen |
| about improvements that could be made to your site | | | | market. This only comes from engaging with and |
| or service, in addition to helping shore up your position | | | | listening to your visitors. A strong, well-managed |
| within your given marketplace as the outlook for | | | | website rankings site campaign can create this kind of |
| search browsing continues to shift. | | | | dialogue, which will only continue to grow in importance |
| From a search engine optimization perspective, | | | | as the web becomes more diverse and more difficult |
| backlinks from trusted sources really do count, as a | | | | to navigate successfully. And as an early adopter, you'll |
| major ranking factor. A backlink from a website | | | | have the advantage of getting on board and building a |
| rankings site can provide juice in the search engines | | | | long lasting recognition that will put you ahead of the |
| for the main website, as well as proving a particularly | | | | curve, for when the demand for hand website |
| helpful reputation management tool. Managing your | | | | reviews reaches critical mass. |
| search engine results, of course, isn't just about being | | | | |