Corporate Communication - Internal and External

Communicating with others is challenging to some,branding strategies of the organization.
while it comes naturally to others. This is a quality thatWe need to follow some basic rules while taking part
some people are born with, while some others chisel itin any of these forms of communication, be it a note
to shine.letter/email/fax/or through human interaction in the
There are different forms of communication, someform of a face to face conversation or a telephonic
explicit while some are implicit.one. They form the basics of customer service as
Some are verbal while some are non verbal.well as the image of the organization on the society.
In corporate world, communication plays a vital role inMost corporate companies provide basic induction
the health of the organization and its presence in thetraining on the corporate rules and policies. A
business world. Different industries require differentsecondary training is also imparted in many
standards of communication which can also differorganizations, which deals with these time proven
from time to time and region to region.techniques of communication. Such training sessions/
The three main channels of communication withworkshops helps the company to help the employee
business are: face to face, email/fax and phone. Thealign its behavioral pattern with the organization as a
two classes of communication can be denoted aswhole.
external and internal.In most corporate communications we can follow a
External communication describes the communicationstandardization of telephonic customer service
that one has with external entities; such as, a vendor,communication, or a template form of the email s that
supplier, bankers, principals, agents, competitors,its employees send out to the business. Such checks
franchises, consultants and finally - with the customers.are done to standardize actions and reactions of
Those with whom communication can be consideredaccompany vis-à-vis other entities and also to impose
as internal are employees, resources and partners.business ethics among its employees.
Communicating with such entities, both internal andThus a study of the basics of communication
external, should always follow some basics oftechniques and procedures should be understood for
corporate communication. It should be done in a wayeach and all. This helps all of us in developing ourselves
which adheres to the company's policy and presence.in a more meaningful way in the corporate world.
Care should also be taken on the positioning or