| Due to fresh company events, plenty of the top firms | | | | in weak markets and on negative news is the |
| saw major shifts in their company reputation ratings, | | | | explanation CEOs consider reputation management to |
| says new results from a yearly study conducted. The | | | | be so significant. |
| study discovers pointy declines in company reputes of | | | | The key factors when individual financiers appraise |
| prior leaders of the index, while reputations for prior | | | | corporate reputation are : |
| laggards rose seriously. The increase and fall of | | | | --Fair and ethical business practices |
| corporate reputation ratings has effects on the | | | | --Trustworthiness |
| capability of a company to achieve its goals and to | | | | --Quality services and products |
| control threats to its greatest asset--its price in the | | | | 'In today's business climate, companies never know |
| marketplace. | | | | when regime officials or other stakeholders will accuse |
| According to the latest Reputation Index Survey, the | | | | the company of unacceptable or illegal activity,' |
| general reputation index for the set of 30 companies | | | | announces TNS senior vice chairman. 'With directors |
| has stayed at a solidly high level for the previous three | | | | held increasingly responsible for both company |
| years. However , four companies that formerly had | | | | performance and behavior, middle management will |
| awfully strong reputations experienced serious | | | | have to focus on reputation management with the |
| declines. Top corporations lost twenty points. The | | | | same discipline they manage other aspects of their |
| majority of these drops are related to | | | | business.' |
| company-specific developments, including senior | | | | About the TNS Overall company Reputation Index |
| executive performance, market changes and being | | | | Survey |
| dropped, and the recall of preferred arthritis drug while | | | | The TNS survey measured changes in corporate |
| other massive firms were impacted by sector | | | | reputation of the DJX thirty corporations with individual |
| issues.by contrast, some companies with weaker reps | | | | stockholders annually between 2003 and 2004. The |
| made major strides in improving their reputation. | | | | releasing of this info was timed to make it historic in |
| Leading in positive change in their reputations were | | | | nature, not always reflecting the position of the |
| Altria, SBC and JP. Altria's improvement can be traced | | | | companies today. The TNS company Reputation |
| to the current reduction in public criticism of | | | | Indices reported here are based mostly on thousands |
| tobacco-related companies, while both SBC and JP | | | | of individual investors who rated the companies |
| profited from increased advertising activities and media | | | | constituting the DJIA index on factors that contribute to |
| coverage surrounding their own mergers. Overall, the | | | | corporate opinion, reputation, and equity. The ratings |
| companies that saw the biggest swings in company | | | | were collected in the last months of 2003 and ber |
| reputation are from a various range of industries, | | | | 2004 [*COMMA] respectively [*T]. |
| indicating that individual company management has | | | | About the TNS Overall company Reputation Index |
| command over how their firms are perceived by | | | | Survey |
| investors. | | | | The TNS survey measured changes in corporate |
| 'Reputation matters. Those firms influenced by bad | | | | reputation of the Dow 30 companies with individual |
| news related to products, executive behaviour, or | | | | speculators yearly between 2003 and 2004. The |
| sector issues, lost reputational equity regardless of | | | | release of this information was timed to make it |
| their blue chip status,' asserts a general boss of a | | | | historical in nature, not always reflecting the position of |
| gigantic Management Center in the States. 'Good | | | | the companies today. The TNS company Reputation |
| company reputation acts as a buffer, shielding a | | | | Indices reported here are based primarily on thousands |
| company in the midst of detrimental reports or | | | | of individual investors who rated the firms constituting |
| negative industry developments. Folks tend to give the | | | | the DJIA index on factors that make a contribution to |
| advantage of the doubt to a well-perceived company | | | | corporate opinion, reputation, and equity. The ratings |
| that has built up reputational equity over the years.' | | | | were picked up in the last months of 2003 and ber |
| The impact of corporate reputation on stock price is | | | | 2004 [**]. |
| mixed. | | | | Richard Vanderhurst |
| In general, the fall in corporate reputation has an a lot | | | | Richard Vanderhurst teaches SEO engineers the best |
| less plain effect on stock price in a stable or rising | | | | practices in Corporation Reputation Management. |
| market, as it is considered in a company's price. | | | | . |
| Decreasing the risk of negative impact on stock costs | | | | |