| Although there's no sure-fire method for creating a | | | | 5) Publishing Houses |
| successful career as a freelancer, I can offer you a | | | | 6) Organizations |
| few strategies that have helped me to build my own | | | | 7) Technical Industries |
| little business as a single mom and struggling writer | | | | 8) Colleges/Universities |
| working from home. | | | | 9) Hospitals |
| As much as I do not enjoy "selling" anything, you have | | | | 10) Politicians |
| to sell yourself, your work, your skills, your services etc. | | | | 11) Individuals |
| to prospective clients or obviously you will probably not | | | | You should develop a promotional package that clearly |
| get a lot of business. | | | | describes your services, your fees, your past clients, |
| So how do you market yourself? | | | | and perhaps references, unsolicited testimonials or |
| There's many different methods and some may work | | | | letters of recommendations from past employers, |
| for most writers, while others may not be appropriate | | | | professors or customers. |
| or appealing to other freelancers. | | | | If you have an established client base, you may want |
| One way that I prefer to promote myself to | | | | to consider the potential for expanding your business |
| prospective clients is by sending direct mail to new | | | | by offering current customers a discount or something |
| businesses opening in my local area and online | | | | free for referring you to another company, which |
| companies, publications or corporations that I have not | | | | chooses to hire you. |
| worked with in the past. | | | | Another good way to get your name out there to |
| You can search for such prospects in your phonebook | | | | prospective clients online is by writing articles or |
| and through your local Chamber of Commerce or by | | | | reports and offering them for free publication. |
| utilizing search engines, media outlets, market lists, | | | | There are numerous ways to find new customers and |
| publishers links and writer's resources online. | | | | you may develop the best marketing strategies by |
| Consider who needs the type of articles, reports or | | | | using your own creativity and resources. You know |
| services you offer. | | | | better than anyone what types of clients you're |
| Some possible clients for writers include: | | | | seeking and what services you're capable of delivering. |
| 1) Corporations | | | | But one thing remains true for all freelance writers. We |
| 2) Small Businesses | | | | must market ourselves or we may never develop a |
| 3) Advertising Agencies | | | | successful, profitable career in this business. |
| 4) Public Relations Firms | | | | |