| If you're spending the bulk of your time focusing on | | | | advertising or social media marketing program will be |
| how and where to market, you could be missing the | | | | useless to you if you have not taken the time and |
| boat when it comes to building a successful business. | | | | effort to create an emotional message that resonates |
| You can have a dynamite advertising campaign, the | | | | with your audience. |
| best public relations campaign, or the most far reaching | | | | Facts and information are important, but they are not |
| social media campaign, but if you haven't created a | | | | the key when it comes to successful marketing. For |
| compelling emotional message, all of that time, hard | | | | example let's say you are sell running shoes, if you |
| work, money and ingenuity could be for naught. | | | | simply talk about why they are sturdy, durable and well |
| Your message is what resonates with and sells your | | | | designed, that might stimulate some sales, but you're |
| potential clients or customers. Whether they see your | | | | basically missing the mark. If you paint a picture where |
| message on TV, in a magazine, on a blog or on | | | | your potential customers see and feel themselves |
| Facebook is not nearly as important as whether that | | | | wearing your shoes and running in the mountains, or by |
| message strikes an emotional core in them. You need | | | | the beach or winning a race, it's those experiences |
| to connect with your audience; you need to make it | | | | that are going to engage them and it's the emotion |
| clear that you are speaking directly to them and their | | | | triggered by those experiences that will get them to |
| needs. | | | | buy. |
| It is said that emotion stimulates people's minds up to | | | | So, yes, make sure that the medium you use is one |
| 3000 times faster than non-emotional thought. | | | | that reaches your market, but remember that is simply |
| Emotions are what make us act and react. People buy | | | | the delivery method. It's your message, your story that |
| based on emotion, much more than they do on rational | | | | is going to connect with your customers and sell your |
| thought. | | | | product or service. You want your target audience to |
| Yes it is important that you choose the right marketing | | | | feel your message; you want them to react which will |
| medium, but, the best designed public relations, | | | | in turn get them to act. |