| ent"> It’s almost impossible to achieve first page | | | | the world of search engine optimization. Right now, |
| SEO rankings without help from a search engine | | | | search engine reputation management firms are |
| optimization company. With billions of queries a month, | | | | looking at ways in which it might benefit their clients. So, |
| the top search engines like Google and Yahoo are | | | | what does the patent suggest? Well, the program |
| constantly revising their methods of gathering data, and | | | | would be highly complex, using a temporal targeting |
| most of their strategies are a mystery to those not | | | | system that would home in on times of day, year, |
| directly involved with the business. | | | | week etc when content such as display ads were |
| When planning your link building strategies, it’s | | | | viewed. In addition, the tool may use previous search |
| important to remember that search engine optimization | | | | history results to determine the current or future |
| is as important to Yahoo as it is to you. Search | | | | popularity of a product or service that may prove |
| engines routinely perform data analysis in their search | | | | useful for targeting. |
| logs to uncover trends. These include gender, location, | | | | When setting up SEO strategies, link building services |
| time of day, time of year and so on. They use this | | | | make use of the fact that, when Yahoo displays |
| data to decide what advertisements and content to | | | | search results, it also displays sponsored ads. These |
| show people who are searching for information. | | | | are based on the queries and keywords used in the |
| This was brought to the fore recently, when a | | | | search. However, in less common queries it often |
| temporal targeting patent was granted to Yahoo. It | | | | happens that there is no advert suitable to link up to |
| sounds like something Doctor Who would use, but it | | | | the content. In this case, temporal information might |
| details the way Yahoo might collate data from a | | | | help provide ads to fill that gap. By looking at real-time |
| period of up to 10 years. This would be used to decide | | | | data, certain short-term trends might become obvious. |
| what content to show people who view adverts and | | | | For example, people would normally search for |
| other content on Yahoo pages, and on the pages of | | | | relaxing hot drink remedies in the early hours of the |
| sites displaying Yahoo links. | | | | evening, before they go to bed. But what about the |
| It’s important to realise the patent is still in its | | | | insomniacs, the people who can’t sleep? |
| developmental stages, but forewarned is forearmed in | | | | |