| Advertising Paid for by a business to be | | | | Damage limitation Same as crisis management |
| submitted and published | | | | Deadline Final time by which a story has to be |
| Advertorial Similar to advertising but it looks like a | | | | written |
| piece of editorial | | | | Doorstepping Coloquial term for reporters hanging |
| Bills The day's headlines on the board (or bill | | | | around someone's doorstep to get their story |
| board) outside a newsagents | | | | Edit Altering copy to improve, and often shorten, |
| Brief (or nib or even fudge) Small item of news, one | | | | it |
| paragraph only, in a newspaper | | | | Editor The person in charge of overall content |
| By-line Carried on a story, to identify who wrote | | | | of the editorial side |
| it | | | | Editorial Stories, features, letters, sport - anything |
| Brand Your company's name and its identity - | | | | not paid for |
| more than just its logo | | | | Ezine Electronically generated and distributed |
| CIPR Chartered Insitute of Public Relations | | | | newsletter |
| Copy The words that make up a piece of | | | | Feature Longer than a news story, more in |
| writing | | | | depth, not necessarily topical |
| Corporate communications The company's | | | | Features editor The person in charge of the |
| messages (such as press releases) to the outside | | | | features pages |
| world | | | | Freelance Someone who works for him or |
| Crisis Management Coping when the proverbial hits | | | | herself and sells stories or gets commissions |
| the fan (a bad news story perhaps) | | | | Integrated campaign Using a variety of media i.e. |