| What is Public Relations | | | | others say what they want about you. |
| The difference between Public Relations PR and | | | | When you are high in the search results for a search |
| Advertising is simple, you pay for Advertising. The | | | | phrase, the vast majority assume you got there |
| definition of Public Relations is 'Public Relations practice | | | | because the "public" put you there. This is not far from |
| is the planned and sustained effort to establish and | | | | exactly why your site was in the result to begin with. |
| maintain goodwill and mutual understanding between | | | | Being listed on the top of a search that is relevant to |
| an organization and its publics. | | | | your site is becoming one of the most sought after |
| Public relations is the more difficult "free" version of | | | | forms of Public Relations. Those who see your site on |
| advertising. It turns out it's not free after all, however | | | | top assume you are the leader in your industry, that |
| paying for advertising allows you to say what ever | | | | assumption is (and has always been) the direct result |
| you want, public relations is different, this is when | | | | of good Public Relations work. |