| A savvy entrepreneur and business person will always | | | | relations campaign or program. |
| ask themselves which type of marketing gives me the | | | | This will definitely booster the performance of |
| most bang for my buck? Recently, in a speech I gave | | | | direct-mail advertising pieces. Can direct-mail marketing |
| to a group of marketing students they had a pie chart | | | | increase public-relations? The answer to this question |
| with all the different types of common marketing. On | | | | is yes it can. In our company we did carwash |
| the pie chart was direct marketing and public relations | | | | fundraisers for nonprofit kids groups such as; soccer |
| campaigns, so one of the questions asked was; which | | | | teams, church youth group's and high school bands. |
| works better direct marketing or public relations | | | | Sometimes in our direct-mail marketing pieces we |
| campaigns? | | | | would ask customers to come to the carwash |
| Of course the answer is it depends on several | | | | fundraiser that we were holding for a nonprofit group |
| factors. Direct marketing mailing campaigns work much | | | | and therefore we increased the number of customers |
| better if the company has a good standing in the | | | | for the fund-raising event through direct mail. By |
| community and in the area in which they are sending | | | | combining public-relations and direct-mail and letting |
| the mailings. To get good community standing and | | | | them work together you can get additional synergies in |
| develop community goodwill it is best to have a public | | | | the marketplace. Please consider all this in 2006. |