| Following the economic meltdown in major economies | | | | helps in addressing crisis situations promptly. |
| including the United States of America, a number of | | | | External corporate communication has a wider role to |
| businesses have realized the significance of corporate | | | | play. It is a medium that facilitates close interaction |
| communication. Interestingly, corporate communication | | | | between the organization and media. Companies send |
| occurs on two levels, namely internal and external. | | | | regular press notifications as well as press releases to |
| Internal communication is a powerful tool that can | | | | various media channels to increase their visibility in the |
| boost the morale of all employees, invite fresh ideas | | | | market. Likewise, a number of organizations hold |
| and formulate an extensive corporate strategy. | | | | special events that draw the press's attention and give |
| Similarly, external corporate communication can help | | | | the company a positive image in the market. |
| build strong brands and spread awareness about the | | | | Corporate communication initiatives are designed at |
| company in the market. | | | | tactical and strategic levels. At the tactical level, the |
| Internal communication is necessary to ensure that | | | | activities are developed in keeping with the latest |
| there is transparency in the organization and views of | | | | happenings within the organization. For example, brand |
| all employees are taken into account. In earlier times, | | | | promotion of a new product launched by the company |
| internal communication was limited to surveys and | | | | will come under the tactical strategy initiatives. |
| open sessions. These days, however, companies have | | | | Alternately, at the strategic level, companies design |
| adopted an online system of internal communication | | | | their communication to build a strong brand name in the |
| that has brought all employees on a platform, enabling | | | | market. This procedure can take up several years and |
| them to share their thoughts. The chief benefit of | | | | the results are mostly gradual. However, these |
| having an employee interface is that it encourages | | | | initiatives provide long term results to the organization. |
| them to share their thoughts more freely. Moreover, it | | | | |