| Part one in the series Radio and TV Interviews and | | | | paper in order of importance. |
| advice | | | | For radio, keep the list in front of you during all |
| Effective publicity begins before the interview. You've | | | | interviews. For TV, memorize the list of talking points |
| got a terrific product, you've hired a publicist and you've | | | | and write them on a small index card for quick |
| been booked to appear on radio and television. Now | | | | reference. You won't be able to glance at the card |
| what? Appearing on radio and TV doesn't always | | | | during the interview but you can look at it right before |
| mean your product will go flying off the shelf. Getting | | | | the interview. |
| the interview is only half the battle. The other half is all | | | | Practice |
| YOU. What you say and how you are perceived | | | | Now that you've got all your talking points written |
| during the interview will determine whether your | | | | down, it's time to practice. Start by sitting in front of a |
| product sells. So once the interview is booked, it's time | | | | mirror and having a 'conversation' that includes your |
| for you to get to work. | | | | talking points. This will help you 'see' how others see |
| Preparation is the first step in creating effective | | | | you. If it's a radio interview, this step should not be |
| publicity | | | | eliminated. When you smile, you sound like you're |
| Find out who is conducting the interview and then gain | | | | smiling, so it's important to practice in front of a mirror. |
| some insight into their style or reputation by listening to | | | | You'll notice immediately if you're relaxed, smiling and |
| or watching their program. You can research | | | | looking confident. These are all key elements during a |
| programs outside your area by downloading the | | | | media interview. |
| broadcast from their websites. You can also Google | | | | Once you're confident, you know your talking points |
| the host's name and read through the information listed | | | | and can communicate them, find someone to practice |
| about them. You want to be as prepared as possible | | | | with. Have them ask you 'mock' questions so you'll be |
| Define your Message | | | | prepared for anything. |
| Define your message. Read through the press release | | | | These first three steps will give you firm footing in |
| prepared by your PR agency and determine 3 -5 main | | | | giving the best interview possible and creating |
| talking points. List each point on a separate sheet of | | | | effective publicity for you and your product. |