| Let's suppose an article has the exact effect that | | | | was on TV, she had received a mountain of press, |
| you're hoping for. The phones are ringing day and night. | | | | including stories in People, The Los Angeles Times and |
| Both your business and your bank account are | | | | Entertainment Tonight, but when I asked to see copies |
| flourishing. Success! Now you can forget about that | | | | or video of some of her media, she just stared at me. |
| story and move on. No. No. No. Whether the article | | | | She hadn't kept any. While she had been on the series, |
| elicits a negligible response or a huge response, you still | | | | the media exposure had accomplished its short term |
| need to work it. This is where most people fail to | | | | work, keeping her in the public eye, and that's all she |
| understand the process. Because their short-term | | | | had been concerned with. She never looked at her |
| goals were met, they stop in mid process and neglect | | | | long term goals. The media coverage she had |
| their long-term goals. | | | | received was worth its weight in gold, but she didn't |
| My first public relations firm specialized in representing | | | | see it. You don't need to be in the entertainment |
| clients in the entertainment field. We were once | | | | industry to learn from her mistake. When it comes to |
| retained by a young actress who perfectly illustrated | | | | launching an effective, ongoing public relations |
| this point. She had been a regular in a prime time TV | | | | campaign, you not only need to see the forest but the |
| series. The series had been canceled, and she wanted | | | | trees, grass, and bushes, as well as all the furry |
| to do more film work. During the time that the series | | | | animals along the way. |