From Digital Menu Boards to Corporate Communications

Digital signage is seen every where from yourawareness to visitors, especially about your "green"
favourite restaurants, football stadium and now in thepolicies, established product lines and new products.
factory, discover how this relatively new technologyNow you can use this technology to send motivational
will improve communications.messages and to even schedule conferences.
Using Digital Menu Boards for combating obesity.For example you may have a specific department
We have all been in a restaurant and seen these largethat creates the most wastage, here you can send
digital menu boards, displaying the menu, prices;constant reminds of your environmental policies and
however in July 2007 New York's board of healththat they are contributing to your success, closely
came up with an idea for a healthier life style bymonitoring this sort of approach rather than a shot gun
having restaurants label each menu item with theapproach of telling employees what to do, normally
calorific value of each item, due to the growing obesityworks and within a short time frame the results will be
problem.there for everyone to see.
The law stipulated that the type font size had to beControlling meetings rooms.
the same size as the pricing, this law was specific forIn large companies, there is always a demand for
standardized products and portions, so that over ameeting rooms, have you ever attended a pre-booked
period of the day when we our out of the homemeeting only to be moved on because the person you
environment we can watch (and count) how manyare visiting hadn't booked a room? I have to often to
calories we consume.recall.
So to comply with this law, digital menu boards wereAccording to one source the average worker spends
used, as these were faster to update and had hardly5.6 hours per week in meetings, so juggling the number
any lead in time, (there was no waiting for printers toof meeting rooms can be a problem, this is were digital
print the new posters). So the restaurants that alreadysignage is used, unlike emails that inform people of
were using the menu boards were streets ahead ofroom changes, a digital sign can communicate any
their competitors and complied with the law from daychanges, so for example a digital display outside of
one.meeting room 1 can inform staff of the room change
Now we have heard the benefits of digital signageto meeting room 3 and so on. With the aid of day
used for marketing and informing people, however thisparting, every company can use dynamic signs to
same technology can be used to increaseschedule meetings etc and can be scheduled a whole
communication with a corporation, saving time andmonth ahead, they can also be updated in a matter of
money.seconds when a change is needed.
Digital Signage in a corporate setting.Digital signage is here to stay and we have to look
If you already have digital signage you are ahead ofand watch how it will help us in our daily work lives as
the game, probably the primary factor in purchasingwell as in the shopping malls.
this technology was to increase your brand