Get Ready For the Hybrid Worker

Pink is not my color. Especially when it comes in theon more than one project at a time.
form of a layoff slip. There's a whole world of hurtThe hybrid choreography offers a sense of fulfillment
from the current economic crisis, not least of which isin addition to an economic safety net.
a maelstrom of maladies in our workplace with layoffHybrid workers are finding that the dance between skill
at the forefront. It seems to be an equal opportunityset mix and across company lines provides a keener
caring not for educational degree, longevity, passion orsense of fulfillment and expression (not to mention a
initiative. Like a deadly airborne pandemic, layoff is aprudent economic safety net). For example, take the
nasty, ugly, wretched thing in which you really aren'temployee who works for a large manufacturing
sure where it will land and who it will infect next. Still,company as their facilities coordinator but also teaches
not all is doom and gloom. Just as we saw the hybridmusic part-time to inner city youth on Tuesday and
engine result from the convergence of sky rocketingThursday afternoons. Or consider the anesthesiologist
oil prices, Middle East politics and eco-friendly policies,who moonlights by playing flamingo guitar at a local
current global events are leading to a new type ofSpanish restaurant. Increasingly, people will want their
worker - perhaps even more agile and creative thanlives to be filled with memories and rewards that
previous workplace generations.extend beyond the simple affiliation a company offers.
According to Gerald Celente, CEO of the TrendsThe Great Depression of the 1930's (while sparking an
Research Institute "Current events predict futureunbelievable number of black bean recipes) also pulled
trends." This brings me to the revolutionary patternfamilies back to hearth and home. Who can forget
beginning to brew underfoot. Do you think people areJimmy Stewart in "It's a Wonderful Life?" Set during
likely to risk going through another market (and ensuingthe Depression, Jimmy's character "George Bailey"
job) collapse like this again? For that matter, whatstruggled to learn that a life invested in others is where
about organizations? I doubt employers have enjoyedjoy resides and real treasure is found. Since the film's
this miserable fare of terminating the very life blooddebut in 1946, four generations have learned from Mr.
that makes their companies tick. Think of the pain asBailey. With this recession in place, I believe we'll see
akin to having a bad case of shingles. I had them andmore George-like moments - real epiphanies that there
can safely say I'd rather cut off my toes, rub sea saltis more to life than money alone.
in the wound and pour alcohol on top rather thanIt's a world of one size fits one... not all.
endure the pain of those itty bitty blisters. Which is whyFrom the 1980's through the millennium our
I believe there is a trend underway for both workersmanagement classes have been teaching that the
and companies alike (who currently find themselvesleadership ladder requires workers to start off as
faced with the rotten prospect of no work) to forge aspecialists and then expand their capabilities mix to the
new way of going about work. Get ready for thepoint of being a generalist. Today? According to
hybrid worker.Shannon Jordan, a senior career development
Hybrid Workers (like busy beehive dwellers) arefacilitator at a prominent telecommunications company
already at the community level."It's about being both. Our workplaces will require a
In the winter of 2007, the Centre for Creativebroad base of capabilities AND expertise in targeted
Communities in London wrote about the increasingareas. For the last several years, we've been stressing
visibility around a type of social worker in ourto our workers that they display agility - and this is
neighborhoods - one who could approach a traditionalgoing to be the biggest test to date of being truly
struggle with an unexpected remedy. The Centreadaptable in today's setting."
asserted that:Our hybrid workplace will necessitate adaptation to
(There are) a growing number of people who arepeople, projects and processes in ways we've not yet
using creative processes to confront the complexexperienced. We're likely to witness a new advertising
interests, talents and problems of people andvocabulary "boutique-like service and agility with
communities directly. Artists are working with hospitalmammoth sized capabilities".
patients, theatre practitioners are working with youngWhether telecommuting or working on site, it's all about
offenders, and police are working with designers ontransferring knowledge via mass collaboration at a
public spaces. On the fringes of all sectors new, oftenvirtual level.
creative hybrid workers are emerging who dealWhen not sitting in their home offices the hybrid
directly with the interdependent realities ofworker will be driving their hybrid cars to the local
contemporary problems. It is not surprising that sectorsStarbucks where hybrid coffee and intranet access
struggle to keep up.are served.
A current example of this hybrid approach can beObviously, with the price of gas all over the map (and
found in Southern California as reported in the Losthe push for eco-friendliness so hot) there will be
Angeles Times, January 2009:added momentum to the already coveted flexibility of
Fire chiefs in tinder-dry Southern California, faced withworking from home (or the coffee shop). Besides,
lean budgets while more people squeeze into theaccording to Don Tapscott and Anthony Williams,
region, are starting to rethink long-standing policies onauthors of the best-selling business book Wikinomics:
ordering mass evacuations in a wildfire, debatingMillions of media buffs now use blogs, wikis, chat
whether it may be wiser in some situations to letrooms, and personal broadcasting to add their voices
residents stay and defend their homes.to a vociferous stream of dialogue and debate called
We don't have enough resources to put an engine atthe "blogosphere." Employers drive performance by
every house in harm's way," said Ventura County Firecollaborating with peers across organizational
Chief Bob Roper. "We figure, if people are going toboundaries, creating what we call a "wiki workplace"
stay, maybe they can become part of the solution."customers become "prosumers" by co-creating goods
Local fire departments are beginning to employ trainingand services rather than simply consuming the end
and development skills launching new programs calledproduct. So-called supply chains work more effectively
"Evacuate or Stay and Defend." Who would havewhen the risk, reward, and capability to complete
thought that our neighborhood firefighters would alsomajor projects - including massively complex projects
become community trainers?like cars, motorcycles, and airplanes - are distributed
In essence, the innovative marriage of skill setacross planetary networks of partners who work as
know-how to an existing dilemma has been in thepeers.... Indeed as a growing number of firms see the
works for some time. However, with the currentbenefits of mass collaboration, this new way of
economic recession in full swing, we're more likely toorganizing will eventually displace the traditional
see this creative choreography take on a bluntcorporate structures as the economy's primary engine
workplace interpretation.of wealth creation.
Would you like a red couch with that ExcelFrank Lynch, Ph.D. and organizational learning expert,
spreadsheet?underscores what our research in knowledge transfer
Disaster breeds imagination. Post war ruin and naturalover the past few years has found:
catastrophes have historically ignited resourcefulnessWhen looking for interpretation of key topics,
and creativity with entire cities, industries and individualscollaboration, problem solving or morale boosting,
seeking to rebuild or re-invent themselves. It's amazingpeople go to people- not heavy data systems. The
how clever people can become when faced withtrick for companies today is in finding a way for people
adversity.to be able to tap into their co-workers who happen to
Likewise, this economic calamity is giving birth to savvybe sitting across the ocean in Melaka, Malaysia the
approaches for surviving (and even succeeding) in asame as they might defer to their team mates 20 feet
shriveling marketplace. Workers are beginning to thinkdown the hall. Finding a system that is easy to use and
about unusual ways to peddle their skills apart fromaffords workers a positive experience of reaching out
traditional career paths and normal disciplines. Forto interact with their teammates (irrespective of
example, I just met with a professional who for thegeography) will be a central activity.
past 18 years has been up to her eyebrows inSeeing an end to the recession will not imply resuming
corporate management. How is she approachingbusiness as usual. Mass collaboration and knowledge
current events? She's becoming certified in interiortransfer (on a virtual level) will be the norm. There are
design. The goal? To invent a new workspace wherescores of laid off workers who know this, which is
knowledge is more readily shared among co-locatedwhy they (within days of being laid off) have created
employees and their virtual team mates.their own websites or posted responses to net based
One company or two?free lance marketing sites.
Putting all proverbial eggs into one basket is a riskTo manage or not to manage, that is the question.
many workers will become increasingly averse toLet's face it. With a lay-off comes down sizing which
adopting. This isn't only a result of the currentmeans that flat reporting structures are in and
recession, but also the emerging role Gen Y'ers willhierarchy is out. Add to that the recent economical
play in our workplaces. Richelle Rivera, a formerdebacle in which Wall Street firms (as well as our own
Human Resources Director for a large medical deviceTreasury Department) have been unable or unwilling to
company (and now a hybrid worker herself) says:account for billions of bail out tax dollars and you'll find
Gen Y saw what the recession of the 80's did to theirthat the loose strings on the financial front will trickle
parents and vowed never to be owned by adown and eventually be construed as short leash
company. That's why turnover rates in the 20accountability in the workplace. The new hybrid
something year olds is hugely disparate to otherworkers will be the ones who can manage people or
generational groups. They're thinking about their ownbe managed by someone, but most importantly they
stability - not the organization's ability to withstandwill be doing a whole lot of self- managing.
change. Many think that two years with one companyWe'll see individual accountability right up there with
is more than enough. They're big believers in notorganizational ethic mantras and poetic vision prose.
becoming overly invested in one place.As more and more organizations advocate quarterly
Now book end the already wary to commit Gen Y'erbusiness reviews, an increasing number of workers will
with the Baby Boomer who finds themselves (afterfind themselves frequently initiating individual action
decades of 60%2B work hour weeks and forfeitedplans that align with department or organizational goals
weekends) standing behind their children in thewhile making a conscious effort to tie to tangible
unemployment line. What you find is what one recentlybusiness results.
laid off baby boomer colleague summed up "I'mAdditionally, it won't be enough to just create and
nauseous at the thought of going to work for onesubmit a plan's progress. Each hybrid worker will follow
more company where I work countless hours pouringin the footsteps of the late vaudeville entertainer W.C.
my heart and soul into it, just to have them spit me outFields (adding public relations expert to their growing list
when finances turn sour. I'm in my 50's... I can't afford toof capabilities):
be starting a career all over again!"Tell people what you're going to tell them... tell them and
As a result of the resounding cubicle call of fed upthen tell them what you've told them!
workers, you're likely to see more and more adopt aWe live in a world changing at warp speed which
quasi-consultant and contractor role of working forrequires a workforce who can do the same. Barack
more than one company at a time. By doing so, risk isObama was inaugurated today. How amazing to bear
spread. So if that egg basket does get dropped, allwitness to this historical event. In his speech, our 44th
income hope is not lost.President reminded us of the great challenges we
The company's reaction? Many will advocate a partface.
time role to cut their own operating costs. WithThey are serious and they are many. They will not be
profitability streams narrowing and costs of health caremet easily or in a short span of time. But know this,
and worker's compensation insurance premiumsAmerica - they will be met... We must pick ourselves
soaring out of sync with reality, companies will courtup, dust ourselves off, and begin again the work of
the brilliant talent at a reduced work schedule, but alsoremaking America.
at a fraction of previous talent management costs.Indeed. Though faced with lay off and business
Are we simply going to see a resurgence of therestructuring, we may yet re-discover the better parts
contractor movement? After all, the recession of theof our American work ethic and heritage - the DNA
1980's is believed to have prompted use of this workerhanded down from our business forefathers - the
role in the first place. The difference is that in thisability to imagine and persevere in our pursuit of
recession there's a twist - hybrid workers will labor inpurpose, contribution and contentment.
more than one company concurrently... not just workGet ready. There's a new type of worker in our midst.