| The web copywriter's market is evolving so fast that | | | | connecting them directly with their greatest potential |
| rarely a week passes without new opportunities | | | | advocates to build brand reputation. " |
| appearing on the horizon. The requirements of | | | | Sounds like part of the ethos of business blogging to |
| business websites are developing all the time. Static | | | | me. |
| brochure style sites are dated, portals of news and | | | | Online PR uses all the new tools at your fingertips to |
| information is what's needed. | | | | push out your message and direct more people back |
| It would appear that web marketers are now | | | | to your website. |
| responding to the millions searching the web for info to | | | | Using blogs SEO press releases and RSS is like deep |
| assist their buying decision. They have realised that | | | | sea fishing with a giant fishing net. Trawling the internet |
| they need to be proactively promoting their client's | | | | to catch info hungry web users, to pull them back in |
| services to their online marketplace. There is to be an | | | | and convert them into hard cash. Static websites are |
| imminent explosion in 'Online PR'. | | | | still stuck in port, motionless, without even a net to |
| The reliance of a PR agency on sending out press | | | | catch any fish and a crew likely to go hungry. |
| releases to journalists, in the hope of some brief | | | | Online copywriters have been advocating the use of |
| coverage, is now a dated concept. Now anybody with | | | | your news and information as a key marketing tool for |
| a PC and internet connection has their own printing | | | | some time. This concept is now being adopted |
| press and a potential readership of millions. PR | | | | enthusiastically in online PR, with agencies listing SEO |
| agencies need to move with the times and learn how | | | | press releases, expert articles, viral seeding and |
| to speak to the online audience if they want to be | | | | blogging as the new tools in their marketing arsenal. |
| heard. | | | | The philosophy of business blogging and engaging with |
| Some smart agencies have now developed 'Online | | | | your marketplace is finally starting to mature. So, if |
| PR' strategies to bridge the gap with the offline world. | | | | you're a freelance copywriter you might want to think |
| Here is how one describes their service: | | | | about adding 'Online PR' to your list of services. I think |
| "by identifying our clients' most influential media, | | | | there will soon be plenty of people wanting to know. |
| companies, networks, associations or individuals and | | | | |