| Perhaps you are fortunate enough to have your own | | | | of coverage that can increase the sales of your book. |
| book published. Your publisher might be a large firm | | | | They can assist in finding book-signing opportunities |
| with allocated resources to manage the Public | | | | and they can further coach you in ways to promote |
| Relations (PR) for your book or they might be a | | | | your book and how to present yourself in the best |
| smaller firm that relies on their authors to do some of | | | | possible manner. |
| the legwork in promoting the book. | | | | A public relations expert can also provide avenues in |
| Some authors are well acquainted with the process of | | | | which advertising may assist you in your long-term |
| promoting their own book while others feel inadequate | | | | promotional goals and assist you in the management |
| to the task of self-promotion. | | | | of your schedule. |
| In the process of promoting your work there are | | | | They can also target specific areas for an email |
| simple things you can do to assist in the promotion of | | | | campaign announcing your new book. If, for instance, |
| your book. | | | | you've written a book on he benefits of steel in various |
| -The launch of a personal website with information | | | | construction applications, they may be helpful in |
| about you and your book complete with bio and | | | | targeting individuals within the steel industry that may |
| ordering information. | | | | have an interest in your book. |
| -A press release to local media outlets with information | | | | A PR assistant can also help in drafting accompanying |
| about the book launch. You should make sure to | | | | materials that may include sample author interview |
| include information on any personal tie to the | | | | questions to help those who may express a |
| community or an angle that the journalist might use to | | | | willingness to speak with you about the book. They |
| find useful in pursuing coverage of your book. | | | | can also provide information sheets that express the |
| -Work at locating a bookstore willing to host a book | | | | bullet points of the book that may be most interesting |
| signing. | | | | to those who may review your promotional packet. |
| If you do find that you need extra help in promoting | | | | In essence, a PR expert is hired to promote you and |
| your book you should seek out a qualified Public | | | | your work. They can't guarantee your success, but |
| Relations expert. These professionals are acquainted | | | | they can remove many of the stumbling blocks that |
| with the process of getting your book into the hands | | | | may be preventing you from reaching a larger |
| of people who can provide interviews or other types | | | | audience. |