| There are several elements factored into a quote | | | | for the quote itself, there is no charge. Quotes are free |
| from a PR firm. There is also the fact that no two | | | | because they are used as tools to acquire your |
| quotes will be the same because every individual | | | | business. |
| seeking out a public relations firm needs something a | | | | As for what is not included in the quote are such items |
| little different. The PR firm provides a number of | | | | as late fees. Some PR firms may only require that you |
| different services that benefits each and every | | | | pay a small percentage up front and the rest later. If |
| business that seeks out what they have to offer. | | | | you pay the balance late, they may have some kind of |
| However, the quote is based either upon what kind of | | | | late fee tacked onto the amount. Of course this isn't |
| budget the business has to work with or what they | | | | going to be included in a quote because they don't |
| are hoping to achieve with their public relations. | | | | know if you're going to be late paying your balance. |
| Budget | | | | There are also service charges for each service you |
| As stated before, the budget may determine what | | | | choose. You may choose to have a single press |
| kind of quote is received. The most common PR | | | | release written but, then again, you may wish to have |
| services include press releases, internet marketing, and | | | | a packaged deal that includes having a public relations |
| the development of public relations strategies. There | | | | strategy drawn up. How you bundle your services will |
| may be more advanced services such as print | | | | also determine what type of charges you have to pay. |
| marketing campaigns and actual public speaking on | | | | Here is an example of some of the fees and charges |
| behalf of the company. Those two services can | | | | you may have to pay:o A monthly retainer fee saying |
| become quite expensive. However, the other services | | | | that you will stay on board so that their efforts are for |
| can be quite affordable and the firm can work with | | | | nothing.o An hourly project charge for every project.o |
| you based on your budget. | | | | Any possible out-of-pocket expenses that is |
| That makes budget a very important part of | | | | foreseeable.o A counseling fee for any counseling that |
| determining what you're going to pay. If you say you | | | | is needed.o A flat fee for the time the agency puts |
| need an extensive internet marketing campaign, but | | | | into the project. |
| you only have $10,000 to spend, the PR firm will give | | | | Remember that these are just quotes, so the amount |
| you a quote of what they can provide you inside of | | | | quoted may differ from the amount actually charged. |
| that budget. | | | | However, the quote gives you a great tool to know |
| Fees and charges | | | | what types of expenses you are looking at. Just |
| It isn't uncommon to see fees such as service fees | | | | expect to pay as much as 20% more so that you |
| and such. It is customary for a fee to be charged for | | | | have enough money on hand to make sure you can |
| providing the service or any other fees that the PR | | | | pay for everything as it comes. By using this strategy, |
| firm finds to be necessary. It can vary from firm to | | | | you can employ a PR firm to take care of your |
| firm, so it is a good idea to get quotes from various | | | | interactions with the public and get your business rolling |
| firms to see what types of fees they are charging. As | | | | in the direction you want it to. |