| Reputation management was created in order to help | | | | Blogging is a powerful tool in creating positive material |
| companies clean up the results on search engines so | | | | about a certain website or company. Reputation |
| that those interested will not get a bad impression of | | | | management firms will use properly managed blogs in |
| their company. Its goal is to create positive material on | | | | order to create interest and provide links that will |
| the web that pushes negative material away from the | | | | increase traffic on a company's website. |
| first three pages of search results. | | | | Social media includes such sites as Facebook and |
| There are many reasons why someone would | | | | Myspace; it is used by a company in order to reach a |
| generate negative information on the internet about a | | | | certain demographic and create a good reputation in |
| certain company, and once that information is online, it | | | | these communities. A reputation management firm |
| can appear in search engines like Google and Yahoo | | | | might assist its client in putting together a solid page |
| and tarnish a company's good name. This results in lost | | | | and providing sufficient links and advertising to rank |
| money and lost esteem. One way to combat this is to | | | | well for the company's name. |
| hire a reputation management company to clean up | | | | Other tactics include SEO articles, business profile |
| the first few pages on these search engines. Because | | | | linking, videos, and Wiki-sites. In addition to creating |
| most people who use a search engine do not go past | | | | positive material about a client, these companies may |
| the first three pages in a search, these businesses | | | | also search out the negative comments and posts and |
| strive to create positive or neutral material that will | | | | try to eliminate them. Sometimes, if the site holding that |
| force the negative material into the fourth page and | | | | information is contacted, the negative content can be |
| beyond. They can do this in many different ways. | | | | removed and the company's reputation improved. |
| Microsites, also known as minisites or weblets, function | | | | Reputation management is a relatively new |
| as smaller parts of a larger website. A reputation | | | | development, but its aim is nothing original; companies |
| management group might create microsites to | | | | have been trying to keep their names in good |
| increase hits on the parent web site. Each microsite | | | | standings since before the internet was ever invented. |
| focuses on a specific subject or keyword in order to | | | | However, it has become increasingly easy for |
| enhance the likelihood of a site's appearance in a | | | | negative material to be circulated, and that is why |
| search engine's results. | | | | these firms use tactics such as social media, |
| RSS feeds are used to standardize frequently | | | | microsites, and more to keep their clients' names |
| updated works (such as press releases) so that users | | | | untarnished. |
| can stay up to date when new things happen. | | | | |