| You work hard to earn good grades in your class. You | | | | social networks like Facebook or MySpace. |
| make sure your car is properly insured and you and | | | | RSS feeds, a format for obtaining feeds from regularly |
| your family's future is safe. You work late nights to | | | | updated websites, also act as a valuable tool in |
| meet the deadlines of projects at work. But, what | | | | reputation management. Through business profile links, |
| about your reputation? Are you sure that reputation is | | | | it is made sure that quality sites have the links to your |
| well protected and you are not losing prospective | | | | company. The higher the quality of those sites, the |
| employers or regular customers because someone is | | | | better the chance of success in bringing positive |
| feeding the worldwide web with wrong information | | | | search results for your company. |
| about you and your company? If not, it might be time | | | | Well-maintained blogs that are regularly updated with |
| to learn about reputation management. | | | | positive and quality information about your company |
| The basic idea behind reputation management is to | | | | are also equally important. Wiki-sites, sites where you |
| emphasize on positive information about your | | | | can build your own wiki and profile instead of having a |
| company and to suppress the negative stories as | | | | Wikipedia entry of your company, are very helpful in |
| much as possible. Contrary to the popular belief, this | | | | projecting the positive image because Wikipedia |
| strategy cannot get rid of the unwanted information | | | | entries can be altered by anyone at any given time but |
| about you or your company. What it can do is to | | | | wiki-sites are always under your control. |
| conceal the undesirable material from the search | | | | With the number of internet surfers watching videos |
| engines so that people will never get a chance to | | | | and pictures increasing every day, reputation |
| access the pages containing those materials. | | | | management also makes sure that there are sufficient |
| Reputation management works through micro-sites, | | | | positive videos and pictures of your company thereby |
| social networks, RSS feeds, business profile links, | | | | making the negative ones negligible. With all these tools |
| blogs, wiki-sites, and videos and other media. | | | | and strategies, reputation management strives to |
| Micro-sites are, as the name suggests, small sites that | | | | protect your and your company's reputation so that |
| contain a keyword of the main site and aid in the | | | | you can carry on your projects without worrying that |
| search of your company's name or keywords related | | | | someone might me damaging your reputation you |
| to it. Another strategy of reputation management is to | | | | worked so hard to build. |
| create desirable and positive profiles of companies in | | | | |