| Every company whether large or small should develop | | | | engine rankings to help bolster favorable public |
| a press kit for distribution to media outlets and other | | | | perception about your company. Also, include ways for |
| news sources. The digital age is here and the greater | | | | the media outlets to download copies of your latest |
| number of sources that will publish your press releases | | | | press releases and company news (i.e. RSS, simple |
| online the greater your web presence will be in the | | | | syndication Feed is Good) A digital press kit is fast and |
| future, as search engines index these sites and picks | | | | easy. You may want to require a non-formal |
| up the content. Your press release should contain | | | | registration so you can keep track of who is publishing |
| keywords that you use to promote your product or | | | | your material. A few simple of tips for creating your |
| service to your customers and words that will help you | | | | press release can increase the publics' perception |
| rise to the top of the search engines. Your pr program | | | | about your company. |
| is another channel for branding your company as well. | | | | Tips:o Always make sure whatever you are writing |
| Some basic information about your company, products, | | | | about in news worthyo Maximize your product or |
| or services should be contained in your press kit. A | | | | service keywords through-out the press releaseo |
| press kit allows for easy distribution of company news | | | | Always include some response generating mechanism |
| to media outlets and other news sources. The | | | | (i.e. special phone number, website landing page, email |
| following is a list of items you should have in your | | | | address, or contact person).o When writing try to |
| media kit. | | | | create a picture in your customers' mind of what it is |
| Press Kit:o Catalogs or Brochureso Management | | | | you are offering.o Make every press release very |
| Biographieso Photos of your products or serviceo | | | | exciting. |
| Testimonialso Company logoso News Worthy Press | | | | A good pr program will help your company gain |
| Releaseso Photos of key employeeso Terms & | | | | valuable customers' and gain favorable public |
| Conditions for proper use of your company logo and | | | | perception about your company. 80% of all internet |
| or trademarks | | | | users' research companies, services, and products on |
| Another good way to build pr for your company is to | | | | the web before they commit to making a purchase |
| have a press area on your website. This area should | | | | (Source: Marketingsherpa.com) and now is a good |
| contain press releases from your company so the | | | | time as any to build your public relations programs to |
| search engines can index the pages. Content is king! | | | | bolster your company into favorable standing with the |
| This will help in bringing your website up in the search | | | | general public. |