| Just a few years ago many motorists wouldn't touch | | | | It's not just an improvement in the vehicles that's |
| a Kia with a bargepole. The common opinion was that | | | | changed either - there has been a lot of effort put into |
| their vehicles were cheap, unreliable and, well - naff. | | | | the brand's image too. |
| They were not seen as stylish, fun, quirky or even | | | | In 2002 Kia were involved in the FIFA World Cup in |
| good value for money - many considered them to be | | | | Japan and Korea - they are now an official partner of |
| worse than a Skoda was back in the day. | | | | FIFA until 2014 and are the official sponsors of the |
| However, as I write this article today I firmly believe | | | | upcoming 2010 FIFA World Cup in South Africa. |
| that Kia's reputation has moved on immensely - and | | | | Being a sponsor at this year's World Cup means that |
| this is in part due to the new stylish models the Korean | | | | the Kia logo will be seen by millions upon millions of |
| manufacture has bought out over the last year or so. | | | | football fans throughout the tournament. This is a |
| Take the new Kia Cee'd for example - it looks far | | | | fantastic opportunity to show the World their new, |
| more robust and stylish than any other Kia that's | | | | stylish model line-up - so look out for a brand new Kia |
| passed through the production line over the past few | | | | Cee'd on a street near you because I think their |
| years. When I first saw one on the motorway I had to | | | | popularity will soar! |
| double take to check that it was actually a Kia. | | | | |