| Long ago advertising was King and to make a real | | | | advance distribution, promotion, and publication. |
| presence it was necessary to spend mega dollars to | | | | How PR killed advertising and became King: |
| promote services and product offerings. Big | | | | PR is the perception of public image and how the |
| companies ruled the markets, as they were typically | | | | public perceives a service or product. Public relations |
| the ones who could afford to spend big bucks to | | | | practices have the advantage of telling a full story by |
| advertise. However, changes in traditional advertising | | | | delivering press media kits. Supplying media releases |
| started when dotcom companies resourcefully used | | | | that are distributed to target audiences to capture and |
| PR tactics to make headlines. This resulted in Internet | | | | create interest. Opening the door to pitch stories that |
| websites competing with large corporations and | | | | create opportunities to increase brand awareness and |
| gaining market share in specified target industries. | | | | sales. |
| Setting the standards for virtually anyone to | | | | PR tools are most often respected and considered |
| successfully utilize public relations for services or | | | | organic because there are no payments for the free |
| product offerings. | | | | publicity received. Public relations practices are |
| Traditional advertising is dead for many reasons and | | | | dynamic promotional tools to add to any services or |
| returning to rule, as the King will most likely never ever | | | | product offerings. Making a service or product offering |
| happen in this lifetime. After all a common problem with | | | | standout in the crowd is ultimately the goal of a great |
| traditional advertising was that it could never be | | | | PR campaign. |
| determined how to measure where advertising dollars | | | | One can never deny but only confirm that advertising |
| went. Public relations practices are more or less a pay | | | | was once King and considered the ultimate solution to |
| for performance effort. If you have good public | | | | brand, market, and promote services and product |
| relations people in place their main job is to keep you in | | | | offerings. However, today advertising has been |
| the news. You should be receiving repeated free | | | | exposed for simply what it is, paid for advertising to |
| publicity surrounding your services and product | | | | draw interest in services and product offerings. Before |
| offerings. One well-written media release should get | | | | spending thousands of dollars to run a large ad in the |
| your services and product offerings in front of | | | | newspaper or magazine, why not try using PR and |
| massive audiences. Public relations have gone | | | | get free publicity about your services or product |
| mainstream with applying web 2.0 tools that allow for | | | | offerings? |