| Today every company is facing an issue that how | | | | being mentioned in searches. Use Tweetbeep to get |
| should they measure the success of social media | | | | these alerts. |
| campaigns. The marketing professionals keep on | | | | Google Alert-measure the daily, weekly and monthly |
| explaining that social media is important and beneficial | | | | trend of a particular keyword. |
| for the company. | | | | Tweetburner-track the number of clicks on the links |
| Considering these issues, I have collated some | | | | that you send out via twitter, also how active your |
| information that could help to explain how to evaluate | | | | twitter followers are with your content. |
| social media and why a company should invest time | | | | Yahoo Site Explorer-measure the amount of incoming |
| as well as money into it. | | | | links you receive over time. |
| Initially, follow some requisite steps before implementing | | | | HowSociable-measure the visibility of the brand on the |
| any measurement tool or strategy.o Specify the | | | | web. |
| mission and target speculating the achievements.o | | | | Technorati-search for blogs based on tags. |
| Determine the target audiences and make out what | | | | Alexa-estimate reach, rank and page views. |
| propels them the most.o Define qualitative as well as | | | | Google Insights-compare search volume patterns |
| quantitative metrics to be used.o Determine the | | | | across specific regions, categories and time frames. |
| measurement tools to be used.o Analyze the results. | | | | Bit.ly-measure number of clicks, countries clicked from |
| Qualitative approach is followed when you want to | | | | and conversations around the site. |
| determine corporate reputation, conversations or | | | | Adonomics-track the results with the help of graphs. |
| customer relationships. Quantitative approach is | | | | Evaluate traffic, interactions, search marketing, |
| followed if the goal is to measure the traffic, sales or | | | | customer engagement, sales, retention and profits in |
| SEO ranking. In order to measure how effective you | | | | order to measure the effectiveness of your efforts. |
| social media campaign is, the company must observe, | | | | Measuring and monitoring your social media campaign |
| listen and engage. | | | | is an ongoing process. The process has many benefits |
| Variety of tools are available in measuring different | | | | like low cost per customer acquisition, low cost of |
| objectives. | | | | sales marketing and even lowers the cost of market |
| Del.ic.ious-determine the number of times people | | | | research too. |
| bookmark your content. | | | | The objective of a social media campaign is to |
| Google Analytics-track traffic levels, its increase, traffic | | | | participate in the conversation, to enhance your |
| sources, trafficked key terms or phrases. | | | | relationships with your target audiences, and become |
| Feedburner-keep measuring number of RSS and email | | | | the trusted member of the community surrounding |
| subscribers. | | | | your brand. If you follow these steps and continue to |
| Blog Comments-gauge the amount, quality and | | | | monitor the conversation, you can clearly communicate |
| influence of comments. | | | | the success of your campaign. |
| Twitter Search-analyze the trend your company is | | | | |