| In the modern business environment, 85 percent of all | | | | letters went out on plain paper with no branding. |
| communication now takes place via email. While | | | | Most corporate email services provide the ability to |
| companies are very particular about their branding and | | | | insert a standard disclaimer or footer on all outgoing |
| logos on letterhead, stationery and fax transmissions, | | | | emails. But there are very few email services that |
| these methods of communication now only constitute | | | | allow a company to automatically insert branding at the |
| 15 percent of corporate communication. | | | | top of outgoing emails. |
| So why is it that companies are ignoring the branding | | | | I am aware of only one service that provides patented |
| of the majority of their outgoing business | | | | technology that allows the company to insert a logo or |
| communication? | | | | a promotional banner on all outgoing emails, with |
| The technology exists to ensure that every email that | | | | clickable links that drive traffic to the corporate |
| leaves the workplace is branded with consistent | | | | website or multiple promotions. |
| headers and logos, the names and addresses meet | | | | Using this service, every time someone clicks on the |
| corporate branding standards, and that disclaimers and | | | | links in the email, an alert is generated that shows who |
| non-disclosure statements are attached in the email | | | | received the email and what they clicked on and their |
| footer. Yet very few companies are using this | | | | interest. Each alert is a lead that can be followed up to |
| technology. | | | | increase sales (or for a charity, bequests and |
| Studies have found that by using consistent corporate | | | | donations). |
| branding on all outgoing emails, with clickable links to the | | | | The service also enables the corporate PR |
| company website and current promotions, the result is | | | | department to change the email banner at any time: |
| increased awareness about the business, increased | | | | when the banner is changed, then all outgoing emails |
| leads, increased revenue, increased web traffic, and | | | | across the entire organisation automatically carries the |
| improved search engine ranking. | | | | new branding message and links. |
| The average business person sends 47 external | | | | Each click on the links embedded within the email |
| emails per day. Approximately 20 percent of emails | | | | branding not only drives traffic to the corporate |
| sent by a business are forwarded to third parties. If a | | | | website, but also improves search engine ranking. |
| company has only 10 employees, then hundreds of | | | | By using email branding technology on the thousands |
| business opportunities are lost each day because | | | | of emails leaving a business each day, a company can |
| those emails carry no corporate branding. | | | | control its corporate image, apply professional business |
| From a corporate branding and public relations | | | | standards, drive traffic to the website, extend the |
| perspective, it is amazing that only a fraction of 1 | | | | visibility of special promotions, and improve search |
| percent of companies use corporate email branding. | | | | engine rankings. |
| Company executives would be screaming if business | | | | |