| Managing your online reputation is critical to maintaining | | | | WordPress blogs are most conducive to integrated |
| a strong internet brand, but it does require a certain | | | | updating. In fact, WordPress makes an iPhone app, a |
| level of vigilance and commitment. One way to make | | | | BlackBerry app, and an Android app, all designed |
| this a bit easier is to build into your workflow a number | | | | exclusively to streamline updating, maintaining, and |
| of regular updates and check-ins, which can be greatly | | | | editing your blog on the go. Many BlackBerry users |
| assisted by using a number of phone-based | | | | also use Viigo, which features integrated blogging |
| applications. This allows you to manage your reputation | | | | capabilities, as well as Twitter support. |
| on the go, helping you to always keep on top of things. | | | | Track Your Reputation on RSS |
| There are three types of phone software that will | | | | Finally, one often overlooked tool to help in tracking and |
| best help you manage your reputation: Twitter clients, | | | | managing your reputation is the RSS feeder. RSS |
| blog software, and RSS feeders. For the most part | | | | feeds can be built on virtually any parameters, and it's |
| these applications are free, although some may have | | | | relatively easy to set up an RSS feed to update when |
| a nominal fee to download them. | | | | a Google search for your brand name changes, using |
| Manage Your Twitter | | | | a service like FeedMySearch. By using an integrated |
| Your Twitter presence is one of the most important | | | | RSS feeder like Manifesto for the iPhone, NewsGator |
| reputation management tools you have, and a number | | | | or Viigo for the BlackBerry, or the built-in feeder on an |
| of programs exist to facilitate Twitter interactions via | | | | Android, you can ensure you are immediately informed |
| your phone. The most popular Twitter client, by far, is | | | | any time the first few pages of searches for your |
| TweetDeck, which allows users to easily update their | | | | brand name change. |
| Twitter and Facebook accounts, and regularly refresh | | | | The current trend in app design is towards more |
| complex searches that can help you track what is | | | | robust, full-featured programs that bring together |
| being said about your brand. Although TweetDeck | | | | features of multiple programs. As a result, it is likely |
| does not have support for many smartphones, it does | | | | that over the next year new programs will be rolled |
| have an iPhone app, available free. | | | | out for all three major smartphone systems that will |
| BlackBerry users have a number of strong options, | | | | integrate Twitter tracking and updating, Facebook |
| including UberTwitter and Seesmic, both of which offer | | | | support, blog editing, and RSS feeds. For now, though, |
| thread searching to help you look after your reputation, | | | | a combination of TweetDeck, the official WordPress |
| and the forthcoming official Twitter client from RIM. | | | | software, and Manifesto will give iPhone users |
| Android users have more and more users each day, | | | | everything they need; BlackBerry users can rely |
| but the most robust client currently available is Twitroid. | | | | exclusively on Viigo, or supplement its somewhat |
| Manage Your Blog | | | | clunky Twitter support with UberTwitter; and Android |
| Updating your blog is another aspect of managing your | | | | users can meet their needs with Twitroid, WordPress, |
| brand that can be managed via your phone. Although | | | | and the built in RSS feeder. |
| any type of blog can be updated via a built-in browser, | | | | |