| Have you tried running a search over top search | | | | are you going to do with that information? The initial |
| engines for relevant keywords to your business? To | | | | step is of no use unless you do something to improve |
| reach the number one spot on the search results page | | | | your customer relationship management and boost |
| is the main objective for all businesses online. But have | | | | online reputation. |
| you also considered looking into the qualitative aspects | | | | First, you need to analyze what is reflected off your |
| of your business promotion and customer service | | | | online reputation. This will enable you to pinpoint specific |
| efforts? It is not enough that you reach number one; | | | | areas in your customer service department that needs |
| you must also earn the respect and trust of your | | | | improvement, thus saving on time, effort, and |
| customers. This is what the concept of online | | | | resources. |
| reputation is all about. | | | | Monitoring business reputation can give you vital |
| Your business' online reputation weighs heavily on | | | | feedback on customer satisfaction (or dissatisfaction |
| excellent customer relationship management. It | | | | of your business). You can read blogs or forums |
| indicates your vision and goal as a corporate | | | | wherein web users provide honest feedback or |
| organization. Did you know that you could possibly | | | | express their views on actual experience for using a |
| track your online reputation using technological tools? | | | | certain product. On the other hand, you can also use it |
| How can you monitor your online reputation? | | | | to rectify any misinformation spread about your |
| The tools you use play a crucial role in generating the | | | | business that could damage its reputation. |
| information you need. Here are some tools that you | | | | And the last, and probably most important, information |
| can use, individually or in combination: | | | | that you can generate with online monitoring is to |
| Google Alerts. This free service enables you to track | | | | determine whether someone is using your business |
| basic Google properties all in one place - either news, | | | | name for the wrong reasons. You worked hard to |
| forums, blogs, groups, or videos. Thus, you can get a | | | | develop that reputation, so it is only right for you to |
| good sample of your reputation on the internet. There | | | | protect it against negative associations that could hurt |
| is even an Alerts feature that you can configure to | | | | your business. |
| send emails on a daily, weekly, or monthly basis, | | | | What must you do next? |
| depending on your preference, to ensure that you | | | | Whether your online reputation concern is minor or |
| remain updated. | | | | severe, you need to do something about it. Or else, |
| Technorati. Here is another good option for a free | | | | people will start to believe it as the truth and you can |
| service that enables you to track your online | | | | do nothing to revive your online reputation. |
| reputation. This is also another useful tool for targeted | | | | If someone is posting negative information, then |
| search such that you can view related web content or | | | | confront it. Provide facts that will justify the information |
| sites on a specific niche. | | | | you have to offer and counter the negative |
| Other free tools that you can use for monitoring your | | | | information being spread online. |
| online reputation include search tags, custom search, | | | | You can only do so much with your customer |
| and other free services like Trackur, Rapleaf, Naymz, | | | | relationship management but it is still your customers' |
| or MonitorThis.There are even services on the internet | | | | perception about your business that matters in the end. |
| (most are paid though) that offer online reputation | | | | As mentioned above, you can hire the help of |
| management. | | | | professional management services to take legal |
| What information does it provide you? | | | | actions against individuals concerned. |
| Now that you have your options laid out for you, what | | | | |